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Postas de Pescada Publication


Production Method




José Maria Cunha



FIG -€” Industrias Gráficas, SA

A publication that is reinvented with each issue with new content generators, and new designers to give it printed life. An interesting experiment whose absolute experience comes as a collected group of various issues. 



>Postas de Pescada

Quantity Produced


Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

12 + 2

Paper Stock

Number of Colors





Kazimir (CSTM)
Pilar (CSTM)
Aveny T (A2 Type)
Regular (A2 Type)
Republicana (José Maria Cunha)

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Postas de Pescada
Postas de Pescada
Postas de Pescada
Postas de Pescada
Postas de Pescada
Postas de Pescada
Postas de Pescada
Postas de Pescada

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Project Description

Between a newspaper and an almanac, Postas de Pescada is not an ordinary publication. Editors Ana Biscaia and Emanuel Cameira, give freedom to the many contributors — who do texts and illustrations —€” that make each issue a different one. This exercise in freedom invites people to say whatever they want about certain subjects, so we may find a poet writing a news piece or an artist writing about football. The outcome is always diverse and rich, mixing different layers of national and international culture. It really is a "newspaper that is always fresh" —€” their very own tagline.

For each number a different designer is invited to offer his/her take, and for this one the focus surely was on the freshness this newspaper has to offer. With that in mind, each page was composed with a robust typographic grid that allowed strong contrast between elements like titles, quotes, text, notes and, of course, illustrations. The typefaces used were carefully selected and the sense of scale was enhanced so that each page felt fresh, giving more intensity to the overall composition.

Production Lesson(s)

When printing a newspaper the margins are defined by the printers's machine.

In this case the value provided was not 100% accurate, so the PDF of the final arts is not in a 'what you see is what you will get' form.

The difference is not too big, but it is better to articulate the production directly with the printer.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 17, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End