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• Quipsologies, is a division of UnderConsideration, chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

• Quipsologies uses TypeKit to render P22 Underground, Skolar Web by TypeTogether, and Coquette by Mark Simonson.

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events, and designs for clients.


Brand New / Displaying opinions, and focusing solely, on corporate and brand identity work.

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.

Brand New Classroom / Providing a space for critique and opinions on student identity work.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.


Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

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2010 Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

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Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

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by armin

It’s no surprise that we’ve heard from Mark Zuckerberg, Bill Gates, and Barack Obama on the death of Steve Jobs. All the journalists, all the tech blogs, all the usual suspects have written and acknowledged his impact on their work and lives.

My mom wrote me this e-mail this morning.

She could not care less about the fact that the iPhone 5 was not released last week nor can she name all the models or the “G” numbers of the various Macs that have been owned in my family. She is a writer and barely knows how to Open and Save a Word document, check her e-mail, and click on links that lead to a browser. She is not a Mac devotee like most of us.

She simply sees the impact that these devices had in our lives. The things it has allowed me and my brother to do. The pleasure they bring to my dad — who has been buying Apple products since the mid-1990s. When we all get together for the Holidays, their house becomes almost a showroom of Apple: 4 or 5 iPhones, 2 or 3 iPads, 2 or 3 laptops, and at least 1 desktop. “Whose white cable is this?” is one of the most common questions.

This is the true impact of Steve Jobs: His work became the fabric of our lives.




many thanks to our adv @ underconsideration Partners