The first time I stumbled upon The Brand Council I didn’t know what to think, for some reason it looked phony. It was just probably the lame design. But as I spent some quality time with it I realized what a great resource this is.
Their main thing is to list who/what the Superbrands are in the Consumer and Business categories. I don’t have any strong opinions about their selections, I agree with some and disagree with others. What is truly valuable in this site is the breakdown of each brand. They analyze each brand’s history, market audience, brand values and other useful tidbits of information.
To say the least, this is a great list of who’s who in the realm of capitalism and consumerism. Yey!
Quality link. Great overview. Nice resource for identity designers and brand consultants. Yey, indeed.
On Dec.13.2002 at 02:48 PM