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And the Oscar Goes to…

Nexus London for their opening titles for Catch me if you can.!


Seriously, should there be an Oscar given to the best opening titles? They are a big part of the movie, most importantly, they are the first part of the movie you see. It sets the mood, the era, the rhythm. It involves storytelling as it does design. Some of the best typography solutions have taken place in the silver screen. I could list all the necessary people, but we know who they are. And we already did that.


Makeup has it’s own Oscar, set design has theirs, costume design and special effects too, so why not an Oscar for motion graphics? Is that what it would be called? Would it be another unnecessary award for designers to compete for? I think it could raise the bar for other opening titles. Whenever there are bragging rights involved people are willing to do anything. Even if it involves hiring good motion graphic designers.


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PUBLISHED ON Feb.19.2003 BY Armin
Sam’s comment is:

I agree there oughta be an Oscar for title sequences. I forget if anyone ever mentioned the opening of Sleepy Hollow but it had really beautiful, vaporous type that would twist and dissolve into the scenery.

But, I don't think titles are actually part of the movie. Nor do they have to be. Yeah they relate to the movie, but either they're a stand-alone compostion (such as in Seven and Catch Me If You Can) or they're running while the actual movie is starting (usually it's some B roll, or it's credits intercut with dialogue). It would be interesting if a movie had credits that were somehow integral to the story of the film, rather than an overlay at the start.

However, I hate it when people talk through the credits. The start of the credits is the start of the damn movie, people, so shut up! Moviegoing is really going downhill.

On Feb.19.2003 at 11:46 AM
Darrel’s comment is:

At least NYC banned cellphones in theaters now.

On Feb.19.2003 at 12:05 PM
Corey’s comment is:

Not being able to speak towards motion design as I am not involved in that industry, I can however comment that there are seperate awards for print campaigns related to movies.

It is called the Key Art Awards, and basically includes any form of printed materials that are related to a movie including - domestic one sheet, international one sheet, outdoor advertising, standee, teaser posters, home entertainment, etc.

I think that within the entertainment design community it is fairly well respected, but is unheard of outside of that niche community. But like all other award ceremonies, the awards are actually secondary to the wonders of "networking". If you think you've seen sycophanticism before, well then you're in for a treat when you watch Hollywood's third and fourth tier industry people go at it. Brings a tear to my glass eye.

On Feb.19.2003 at 12:28 PM
Armin’s comment is:

>you're in for a treat when you watch Hollywood's third and fourth tier industry people go at it.

It must be like a bad cat (girls, of course) fight.

Almost totally unrelated: another high-profile award for designers is the best package design at the Grammys.

On Feb.19.2003 at 12:53 PM
graham’s comment is:

maybe, maybe not (too many awards in design as it goes anyway) but definitely not for the best half-cocked pastiche . . .

On Feb.19.2003 at 01:11 PM
Armin’s comment is:

>too many awards in design as it goes anyway

None as coveted as an Oscar though... imagine the ego boost.

mmmmm... ego boost.

On Feb.19.2003 at 06:43 PM
barry mcwilliams’s comment is:

Attending a Res Magazine event, "For Openers: The Art of Film Titles," one of the curators (Ken Coupland, i believe) was asked the question of whether there would ever be an Oscar for titles.

Apparently he had asked an Academy representative that same question and was told that an award for titles was next in line as soon as an award for casting was created. So don't count on it anytime soon.


On Feb.21.2003 at 04:07 PM