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Emigre No. 64—“Rant”

I received mine today. This is essentially a kick in the pants. Emigre calls on today’s young designers to bring the passion back to graphic design. The revolution of critical design thinking is slowly dying, and we are the ones to revive it. Full review from me next week, and I’m sure the rest of the staff will chime in. We’ll be seeking comment from the authors of the essays (man there are some good ones) and will attempt to get them to swing by. Discuss it here until then. Their voice has been sorely missed, and I am very happy to have it back.

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PUBLISHED ON Apr.18.2003 BY brook
griff’s comment is:

This kind of "call to arms" tires me. It seems the old times are always better and current times always suck. I believe it is nearly impossible to pass judgement on a period of time till at least 5 years have passed.

At the time punk/new wave was entertaining but seemed shallow and simple. now twenty some years later, it seems to me the punk/new wave movement was the single greatest thing to happen to music.

Great design (and music for that matter) surrounds us, you just need to look a little harder.

Oh, and if this article even dares to tread on the "computer, solution or tool" path, I am out.

Now I will shut up till I actually read the article.

On Apr.21.2003 at 08:52 AM
Darrel’s comment is:

Emigre always had good essays.

Unfortunately, it appears that they only publish on dead trees, so I guess won't be reading any of them.

On Apr.21.2003 at 09:24 AM
Sam’s comment is:

>>Emigre always had good essays.

I only read it for the articles, I swear.

I hope, after enough time has passed to afford the proper hindsight that griff describes, that Emigre is given equal credit to April Grieman for pioneering graphic design in the digital realm, pre-web. Or more credit. Grieman always seems to be held up as the iconic early adopter, but Rudy and Zuzanna, for my money, are better designers, have been more important in the design community (as magazine and foundry), and have had a much broader body of work. R&Z are simply great designers who worked digitally from early on.

On Apr.21.2003 at 09:34 AM
felix’s comment is:

word to R&Z, but have you read the Eye rant a few months back on Scher's "Make it Bigger"?

They trashed her, holding up the ancient Swatch rip. Nephew, please!

You cant keep a good woman down.

On Apr.21.2003 at 03:12 PM
jonsel’s comment is:

have you read the Eye rant a few months back on Scher's "Make it Bigger"?

Got a link or specific reference to this? I'd love to read it. I can't find anything on the Eye site.

On Apr.21.2003 at 03:58 PM
derek’s comment is:

here's a link to the paula scher review.

On Apr.21.2003 at 06:28 PM
armin’s comment is:

>the paula scher review.

"As eye candy, Make It Bigger joins a venerable, if cloying, tradition of publishing; as brain food, it disappoints in many of the now-familiar ways we have come to expect of the genre."


"It mingles motivations — the desire for critical credibility, the need for self-promotion, the urge to show off to colleagues and cut a dash — that cannot ultimately be reconciled."


And I still haven't received my copy of Rant.

On Apr.22.2003 at 02:49 PM
brook’s comment is:

i guess i'm just a lucky boy, getting mine early.

On Apr.22.2003 at 02:53 PM
armin’s comment is:

I finaly got mine!!! Skimmed quickly through it and it was nice to see "Mr Keedy" back in there and also Rick V's rant seems to be pretty fucking good. Can't wait to get started on it. Just by looking at it it feels so much righter than previous issues.

On May.12.2003 at 04:59 PM
Sam’s comment is:

Mr Keedy? Speaking of fleeting fame...

Still waiting for my copy. Damn this world of physical limitations!!

On May.12.2003 at 05:04 PM
armin’s comment is:

>Mr Keedy?

Yeah! Mrs. Eaves Husband! HAHAHAAaa a a a ...

That's not very funny, is it?

On May.12.2003 at 06:28 PM
Sam’s comment is:


please step away from the keyboard...

No but really, I am so glad that that little moment when Mr Keedy and Andrew Blauvelt were grafting deconstructionist literary theory--really just (re)appropriating the "signs" of literary dialogics, as we used to say--I am so glad those days have passed. What a bunch of hoo-haa. Dookey. Ca-ca. It all so seemed so important, and yet.

On May.13.2003 at 09:27 AM
jonsel’s comment is:

Speaking of rock stars (in other threads) and rantings, this is kinda funny, if it's meant to be.

Rudy Vanderlans has once again captured the essence of our peculiar time with a collection of moving and insightful 'rants' on the state of our profession by many of design's leading intelligentsia, present company excluded.

Now, MY annotated copy is for sale! � *wink wink*

Filled with an 'unbridled exhuberance' and a 'communal spirit' reminiscent of days gone by, this RANT has the actual scribbled marks and underscores from my first reading on 04.13.03. Thanks to Rudy, I am once again reminded how incredibly vital design should be.

Without a doubt, my own notations may offer one 'fortunate' purchaser a more dynamic read and a collectable touch of 'real human presence.
On May.13.2003 at 05:52 PM
Hrant’s comment is:

So what do you guys think of recent Emigre fonts?

Trivia Question:

What was Mrs Eaves's [first] husband's first name?


On May.13.2003 at 09:37 PM
armin’s comment is:

>this is kinda funny, if it's meant to be.

Knowing Rick, I think it is meant to be slap-in-the-face-funny. I absolutely loved his rant, except for his "I am culture" bit.

>What was Mrs Eaves's [first] husband's first name?

And it's not Mr Keedy.

On May.14.2003 at 08:31 AM
Hrant’s comment is:



On May.14.2003 at 04:35 PM
Sam’s comment is:

Not Adam?

Har har.

On May.14.2003 at 10:24 PM
Organized Grime’s comment is:

Has anyone read the review of RANT in the new Adbusters? Pretty brutal bu fair and kind of opens some new avenues.

On Aug.04.2003 at 10:34 AM