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Design Humor

This is a joke two months in the making. And it’s probably lame.

So you know this dude in North Carolina decided to call his french fries freedom fries right? And then people started with freedom toast, freedom this and freedom that. Well [here comes the punchline] shouldn’t we call the french fold freedom fold? No laughs huh?

Do graphic designers have a sense of humor? What about a stand-up comedian that goes to design conferences? I mean, who doesn’t find kerning funny? Kerning alone could be 10 minutes worth of material. This is all funny ha ha really and probably has a bleak future.

What about designers that incorporate humor into their work? Sagmeister is funny as in shocking funny, Victore as in I can’t believe he did that funny, Chopping Block are funny as in only if you like They Might be Giants will you think this is funny. Who else? Oh, Karlsson Wilker are funny in a young smart-assed-I-worked-with-Sagmeister-so-what? kind of way. There is no doubt that humor goes a long way in memorability for a design piece (not only for designers, people in general react to it too,) but I think we don’t see enough of it. Is it bad practice? Does it scare your client’s clients away?

Recommended reading:

- Steve Heller’s The Art of Graphic Wit

- Eli Kince’s Visual Puns in Design

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ENTRY DETAILS
ARCHIVE ID 1457 FILED UNDER Miscellaneous
PUBLISHED ON May.21.2003 BY Armin
WITH COMMENTS
Comments
Sam’s comment is:

That was not a joke. That was punishment. What did we ever do to deserve that?

And what, may I ask, do you have against They Might Be Giants?

Massimo Vignelli: hands-down funniest designer ever. Or at least since Joseph Muller-Brockman. I laughed my grids off.

Someone tell the knock-knock joke.

On May.21.2003 at 11:24 AM
Tan’s comment is:

41. Laugh. People visiting the studio often comment on how much we laugh. Since I've become aware of ths, I use it as a barometer of how comfortably we are expressing ourselves.

-- Bruce Mau, Manifesto

We laugh a lot in our office too -- we laugh and make fun of other people's designs everyday....Ha!

On May.21.2003 at 11:40 AM
rebecca’s comment is:

Funny is a risk because it requires that the viewer "get" it. I just did a very funny cover (okay, a pretty funny cover) that I had to sell pretty hard because the editor and author, who both got the joke, feared that readers would not.

Also, as Armin so bluntly demonstrated, it's hard to be funny.

On May.21.2003 at 11:43 AM
armin’s comment is:

ouch.

On May.21.2003 at 11:44 AM
felix’s comment is:

I laughed.

Funny is a risk because it requires that the viewer "get" it.

If they dont "get" it, you didnt do your job. Can you post the piece you mention? I need a laugh.

On May.21.2003 at 12:13 PM
rebecca’s comment is:

oh man, that sounded harsher than i meant. please add one of those smileys with a clown nose.

On May.21.2003 at 12:13 PM
rebecca’s comment is:

hey felix. i'll email it to you, i don't want to post it until it's printed.

On May.21.2003 at 12:16 PM
pnk’s comment is:

from Bill Cooke, on the website Mr. Tharp:

Saul Bass died and goes to heaven. On the entry interview, St. Peter asks him what did you do down there? Saul relied, "I was an art director." "Oh!" says St. Peter, "We never had one of those before." He sets him up with a nice studio, li’l black foreign car, the best clients, and no competition. One day, Saul sees another fancy black foreign sports car with "A R T � D I R E C T O R" letterspaced in 6 pt. type on the door. (Saul had great eyes in heaven) After asking around to see who owned the car, he went back to St. Peter and asked who the car belonged to. "Oh that’s just Jesus," St. Pete said, "He just THINKS he’s an art director."

On May.21.2003 at 12:25 PM
Tan’s comment is:

Actually pk, you could've stopped the joke here:

Saul Bass died and goes to heaven. On the entry interview, St. Peter asks him what did you do down there? Saul relied, "I was an art director." "Oh!" says St. Peter, "We never had one of those before."

bada-boom.

On May.21.2003 at 12:34 PM
pnk’s comment is:

I agree, but I wanted to be true to the source.

And I also enjoy the thought of Jesus setting tiny type:

The Father: I can't read it! Can you make it bigger?

The Son: Aw, Dad...it looks cool!

(No offense meant to the religious among us...)

On May.21.2003 at 12:47 PM
pedro vit’s comment is:

Havnt had the time to read all the thread for this original post but it just struck my mind that there is a company called French Paper Co. (or something like that). Shouldn't it now be named Freedom Paper Co.

And what about the film A French Kiss, should it now be renamed A Freedom Kiss.

Just joking of course

On May.21.2003 at 01:21 PM
armin’s comment is:

>there is a company called French Paper Co. (or something like that). Shouldn't it now be named Freedom Paper Co.

HAHaaaahaaa aa yeah, that's my dad! He is down with the design humor.

Now you know where I got it from.

On May.21.2003 at 01:25 PM
pedro vit’s comment is:

Would like to recommend another book:

Smile in the Mind

by David Stuart, Beryl McAlhone, Edward de Bono

On May.21.2003 at 01:26 PM
Tan’s comment is:

> French Paper Co.

Sorry to get off the subject, but I actually wonder if this whole French thing has affected their sales? Crazy as it seems, I bet it did.

In Seattle, I go to this great French bakery in the heart of the city called "La Panier" owned by a nice couple originally from Philadelphia. And believe it or not, their business has dropped significantly because of this whole French shit. People stopped buying brie baguettes and jambon croissant sandwiches cause we went to war, and the French didn't accept the invite.

That's not the least bit funny. Damn, there's stupid people in this country.

On May.21.2003 at 01:33 PM
pedro vit’s comment is:

Armin

> HAHaaaahaaa aa yeah, that's my dad! He is down with the design humor.

> Now you know where I got it from.

Glad to be credited in such a public arena with something good for our designer sons!!! It makes life worthy!!!

And its better than having gone thru the following dialogue (pnk dixit):

The Father: I can't read it! Can you make it bigger?

The Son: Aw, Dad...it looks cool!

On May.21.2003 at 01:34 PM
Tan’s comment is:

hey Armin. your dad's cool man.

On May.21.2003 at 01:36 PM
rebecca’s comment is:

hey pedro, are you a designer too?

i wish my dad would post on my website...

On May.21.2003 at 01:52 PM
felix’s comment is:

heres some true hollywood design humor:

back when i worked at DDB some 10 years ago there existed a can of Renuzit air freshener with a cock. No, not the pecking variety- a human cock. A cock belonging to one (lets call him Peter) production artist who was fired by the owners of the Renuzit Corporation. With just 4 hours to gather his things and vacate the office he decided to lay his family jewels on the line, pressing them to the scanner. Renuzit officials didnt catch the flaw until many weeks later.

By then the air was extrordinarily thick.

On May.21.2003 at 03:01 PM
Ben’s comment is:

Actually, French Paper did an "French Paper is Made in America" ad. I don't have a copy of it here at home, but I'll scan it tomorrow and post it. Kinda funny, but not ha ha funny.

There's a bunch of bad type jokes, my favorite being "So you're going to TypeCon, you must be x-heighted."

On May.21.2003 at 05:07 PM
Pedro’s comment is:

>Tan - hey Armin. your dad's cool man.

Thanks!!!!!

Maybe if you knew me you would change your mind.

(Just joking of course)

>Rebecca -

hey pedro, are you a designer too?

Yes Rebecca I'm a wannabe designer (at least in my free time - cause I earn my living doing something so much different but deep in my heart I'm a designer). I did study graphic desdign as my second career late in life (which I had done it since the beginning but was to busy raising a designers and an architect).

i wish my dad would post on my website...

Let me know your website I might become a surrogate father

On May.21.2003 at 07:10 PM
Sam’s comment is:

I am trying to come up with some way to combine "Armin" and "Arm and a leg." it's not working...

On May.21.2003 at 09:27 PM
armin’s comment is:

>I am trying to come up with some way to combine "Armin" and "Arm and a leg." it's not working...

You know what cracks everybody up if we get on a bus? the signs that say Keep Arm in. It only works in the US though. In Mexico it doesn't translate as well.

On May.22.2003 at 08:21 AM
Eric’s comment is:

Though he's not really a 'Designer' per se, I've always found that Guy Billout's illustrations to be very funny and the humor is all in the composition and juxtaposition (design?) of elements rather than suffering in a ha-ha funny drawing way.

On May.22.2003 at 09:39 AM
Tan’s comment is:

yes, yes, I know. I am ultimate.

On May.22.2003 at 11:24 AM
armin’s comment is:

I try to "promote" this movie I did, every chance I get. It's silly, it doesn't make much sense and it might not be that funny. But at least it's an unserious take on typography.

With that, I leave you in the hands of Herman.

On May.22.2003 at 01:02 PM
Tan’s comment is:

After the UPS logo was changed, I started collecting logos that look like dictators. It's been fun. Take a peek.

I know, Napolean is a stretch...

On May.22.2003 at 01:53 PM
armin’s comment is:

Tan, don't you have a studio to run?

But glad you spend your time on that kind of stuff. That's pretty funny.

On May.22.2003 at 02:06 PM
Sam’s comment is:

Nice, Tan. Maybe this is the work of the noted branding agency, Nealon & Subliminal? (Lookit that speaking fee!!)

On May.22.2003 at 05:45 PM
Armin’s comment is:

Kevin Nealon: Longest-Running Cast Member in the History of Saturday Night Live.

I thought that title went to Leon Phelps

On May.22.2003 at 08:53 PM
Tan’s comment is:

Ok, as follow up to my 'new UPS logo is Hitler' theory, may I present the following: an 'Apple is Satan' conspiracy theory site.

It's zany -- the Onion couldn't have done better. Scroll down the page to the 'Apple Macintosh' subtitle.

I absolutely love the part where it says "Open Source" is a euphemism for "Communism".

On May.23.2003 at 10:11 AM