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Goudy Text States Its Case
Dear AIGA,

This will be the last message I send to you.

I think I’m entitled to just as much exposure as Helvetica, Arial, Verdana, Univers, or any of those other faces out there. I’ve a rich and luxurious history, and it’s only fair that I receive my due respect. Know that you hold a special place in my heart. I expect nothing less in return.

Goudy Text

Dear AIGA,

You haven’t returned any of my calls, nor replied to my emails. I’m worried that something bad has happened, please reply to this message as soon as possible so my fears are put to rest.

Goudy Text

P.S. I’ve added a return receipt for the good of us both. Oh, and did you get the photostats I sent via U.S. Post? I thought you should have something of mine that’s concrete, I don’t trust screen resolution at all.

Dear AIGA,

I’ve made some new adjustments, and am now much closer to the blackletter types of Gutenberg’s 42-line Bible. Granted, things are still elaborate, but they are nowhere near as decorative as Wilhelm Klingspor Gotisch. It has such poor contrast, and if you ask me, my new advances are miles beyond anything in that “typeface.” Please consider my efforts made on your behalf. Let me know what you think. I await your reply.

Yours truly,
Goudy Text

Dear AIGA,

I was surfing the web and noticed some dramatic changes made to your website. It looks really great. I commend you on the improvements. I wonder how the heuristic evals turned out. I’ll be brief with your time, and cut right to the chase. After looking deep into the site, I found your style sheets, and could not believe my eyes. Georgia? Is that Georgia I saw as the primary face in your headline family? Come on. It’s everywhere these days. A default! I’m disappointed to say the least.


Dear Mr. Vanderbyl,

My emails to the AIGA’s info account have been bouncing back lately. Perhaps you’ve had some problems with your network. I felt it best to contact you directly, seeing that you’re the President of the organization. I’m attaching a stuffed document. Please pass it around to your friends and encourage them to use me in their designs. I know what you all say about stealing sheep or type, whichever. I say, no biggie. Give me the exposure. Exploit me!

Goudy Text

Dear Mr. Vanderbyl,

I was talking to Franklin Gothic the other day, and he assured me that it’s all about context. I should have known better, with you designers seeing is believing. So I decided to take it upon myself and demonstrate things firsthand. Can you let me know what you think? Just curious.

Goudy Text

Frederic W. Goudy completed Goudy Text for Lanston Monotype in 1928. Although ornate, the face carries a distinguished tone and appears on college degrees and other certificates of accomplishment.
Maintained through our ADV @ UnderConsideration Program
PUBLISHED ON Apr.01.2004 BY Jason A. Tselentis
Armin’s comment is:

After seeing the example I have no clue why nobody has thought of it first. It is especially clear and readable in small sizes… I wonder if an aliased version is in the works for optimal screen resolution. And it should definitely be a default system font so that any person, using any computer could benefit from Goudy Text.

On Apr.01.2004 at 08:30 AM
Zoelle’s comment is:

Dear Goudy Text,

I think I may have run into a relative of yours the other day. I see the resemblance, but I can't place the face with a name.



On Apr.01.2004 at 08:46 AM
Rob Bennett’s comment is:

Brilliant Jason, just brilliant!! Long live Goudy text.

On Apr.01.2004 at 09:08 AM
Royama’s comment is:


So sad to see the "Fall from Grace"...

On Apr.01.2004 at 11:38 AM
Jason’s comment is:

It was bound to happen. And there's no telling what we'll see once Goudy Text gives in to trends like these. Perhaps a new hybrid will arise from the ashes.

On Apr.01.2004 at 06:44 PM
Amma’s comment is:

I adore Goudy, and am using it in a web design project. It's lovely and brings such a print feeling to the page...!

On Apr.08.2004 at 04:50 AM
Goudy’s comment is:

Dear Amma,

Thanks for your kind words. I value your appreciation, and hope others will see my power on screen as you do. Let the revolution begin.

All the best,


On Apr.08.2004 at 09:53 AM
sheepstealer’s comment is:

Dear Goudy,

As you know, you were the first font I ever bought. Your i's sparkle like diamonds.

I'll never forget you, my first love. Let's get together this weekend.

All my love,


On Apr.09.2004 at 01:47 PM