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AIGA NY › Fresh Dialogue: Friendly Fire

Fresh Dialogue: Friendly Fire

Friday 10 June 2005

Haft Auditorium, F.I.T.
27th Street, between Seventh & Eighth Aves.
6:30 to 7:00 p.m. Wine & snacks reception
7:00 to 8:30 p.m. Presentation

Fresh Dialogue is an annual exploration of emerging patterns in graphic design, first presented in 1984. This year’s event bridges the divide of low and high tech by offering two studios standing at opposite sides of the field of designed objects and social responsibility. Camouflage and sleds are not a traditional focus for graphic designers, yet Fresh Dialogue 2005 will use peripheral vision to bring very disparate work into focus. The 62 and Crye Associates will discuss what makes them similar, what makes them very different and the large gray area in between. Moderated by James Victore.

The 62 is a Brooklyn-based design and art collective that works with designers, artists, social and not-for-profit organizations on projects that involve a vision of sustainable culture within a contemporary urban environment. The collective recently concluded a project in the exhibition “Other America” at Exit Art. Titled “The Art of the Possible or How I Learned to Build a Sled Out of Trash,” their interactive sculptural installation invited participants to ride sleighs made out of trash down a tree fort-like construction of a hill.

Crye Associates design, engineer and fabricate everything from light switches and handheld P.C.s to handgun components and GP racing motorcycles. As lead contractors on the U.S. military’s Project Scorpion, they are re-inventing everything worn or carried by a soldier. They have designed clothing for Lion Apparel, the nation’s leading maker of protective equipment for firemen, and done experimental research and development work for the Defense Advanced Research Projects Agency. Crye Precision was founded in 2004 to manufacture and market their designs. The work of Crye Associates is on view in two exhibitions, “Extreme Textiles” at the Cooper Hewitt National Design Museum and “Blobjects & Beyond: The New Fluidity in Design” at the San Jose Museum of Art.

James Victore, self-taught and independent badass, has been widely heralded for his provocative promotional and advertising design, posters, book jackets, and animation. He’s had solo gallery shows from Texas to Prague and his clients include Mo�t & Chandon, Amnesty International, the School of Visual Arts, The New York Times, Starbucks, The Lower East Side Tenement Museum and Portfolio Center.

Publication offer
Beginning in 2000 Fresh Dialogue has been documented in a publication issued by Princeton Architectural Press. The latest in the series is Fresh Dialogue Five: New Voices in Graphic Design, featuring the work of Rodrigo Corral, Alan Dye, Agnieszka Gasparska and the studio Omnivore (Alice Chung & Karen Hsu). The event was moderated by Chip Kidd. Purchase a copy of the new book while you register for this year’s event and it will be waiting for you at the auditorium at check-in.

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PUBLISHED ON Jun.03.2005 BY Armin
feelicks sockwl jr’s comment is:

anyone go to this?

a little expensive for my blood.

On Jun.16.2005 at 01:38 PM
feelicks sockwl jr’s comment is:

NO one?


(SFX: tumbleweed...wind)

On Jun.29.2005 at 04:52 PM
Armin’s comment is:

Feelicks, I've been meaning to post my opinion for a few weeks now. The event was very good. Despite a muggy, warm Friday evening quite a few people showed up knowing that they would get to see a different type of AIGA presentation.

Personally I thought the work of Crye Associates was fascinating. The work of The 62 was not. I enjoyed the contrast of their work and I guess if there had to be a winner — which I am quite certain that there is not supposed to be one —�it would be Crye. Their work was thoughtlful, groundbreaking and filled a niche that most people would quickly shy away from and they do it with passion and determination. On the other hand — and acknowledging the extreme of the groups and the HUGE gap between their practices — The 62 seems like they are happy being artsy, misunderstood and rebellious. One project that caught my attention was one where they were donated a few dozen bycicles and they gathered people to recreate the bycicles in completely new and unexpected ways.

The event itself presented a good dynamic and maybe a slightly forced — perhaps to meet audience expectations — tension between the two groups. In the second part of the show they started showing pictures that were inspiration or that meant something to each group; while revealing, entertaining and at times inspiring in itself it got very repetitive.

James did a good job moderating, he kept the pace lively and profanity-filled.

Overall, a B+.

On Jun.29.2005 at 09:16 PM