Speak UpA Former Division of UnderConsideration
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New: Brand New

It is our pleasure to announce the first official Speak Up spin-off: Brand New. A blog devoted solely to the monitoring, discussion and critique of brand and corporate identity work in all its manifestations and across all categories. With new work being created consistently – and Speak Up not being able, or willing, to accomodate every single new logo that comes out – we wanted to offer a space that would showcase this work and allow the design community to stay plugged in to the ever-evolving saga of identity work. Brand New will be manned by Speak Up authors (expect to see a lot from Mr. Brand Aware: David Weinberger) and will be run with the same hard-working standards that you have come to expect from UnderConsideration’s handsome SysAdmins. Speak Up will still host discussions on the more higher-profile and bigger-impact work. Please enjoy this new blog, keep us in the loop of new identity work and, by golly, be the very first to comment. If you see any bugs please report back to us, your feedback as users is always important.

Maintained through our ADV @ UnderConsideration Program
ARCHIVE ID 2815 FILED UNDER Speak Up Announcements
PUBLISHED ON Nov.06.2006 BY Armin
ps’s comment is:

oh you media moguls. good luck with the new venture.

On Nov.06.2006 at 01:53 PM
jonsel’s comment is:

Speak Up will still host discussions on the more important and bigger-impact work.

Thanks for the condescension.

On Nov.06.2006 at 03:34 PM
Armin’s comment is:

You know what I mean…

On Nov.06.2006 at 03:38 PM
Armin’s comment is:

I changed that sentence to read more of what I actually meant, it is now: "Speak Up will still host discussions on the more higher-profile and/or history-laden work". Basically, meaning that whenever Apple, Target, CBS or Nike changes their identity we will discuss it here.


On Nov.06.2006 at 03:44 PM
dan’s comment is:

awesome spin off!! grreat work that :)

On Nov.06.2006 at 03:55 PM
Pesky Illustrator’s comment is:

Guessing which new high-profile logo goes 3D/gradient/candy gumdrop....

On Nov.06.2006 at 04:11 PM
Paul R’s comment is:

Very cool. I look forward to the (hopefully) many articles. If only that site was up doing the thesis...

On Nov.06.2006 at 04:47 PM
Jeff Gill’s comment is:

Nice stuff, Armin et al.

One note about useability: having the comments in a pop-up window allows one to look at the logo while reading the comments. As it is now, the reader has to keep scrolling up and down to see what the comments are talking about. That's not too much of a pain with five comments, but with twenty or more...

On Nov.07.2006 at 04:33 AM
agrayspace’s comment is:

I welcome this with open arms. This will be extremely powerful as the archives build up over the years. A great to look back in awe and anger.


On Nov.07.2006 at 10:31 AM
felixxx’s comment is:

good bye speak up

hello weinbrander?

ok, so far so good!


On Nov.07.2006 at 10:39 AM
Jon Parker’s comment is:

Congrats on creating yet another useful site for the community, Armin.

You can stop with the "Why didn't I think of that?" ideas any time now...


On Nov.07.2006 at 04:51 PM
David Weinberger’s comment is:

Felix, knowing that you read absolutely everything that I write really keeps me going. I mean really, it's a bit embarrassing. But thanks.

On Nov.07.2006 at 09:35 PM
Anonymous’s comment is:

Would it be possible to add a link on the site's root? It's a great idea, but I know I'll forget to check it once this post slips off UnderConsideration's main page.

On Nov.07.2006 at 09:56 PM
amanda woodward’s comment is:


I think this is a wonderful spin off. The Woodward's are happy.

Congrats on the new venture.

On Nov.08.2006 at 02:33 PM
The Way in Which I Emphasise Jeff Gill’s comment is:

Okay, I just read the Pantone article and its (at the moment) 12 comments. I am so, so hating having to scroll up and down to see what the commenters are talking about. I can see five ways to avoid this:

1. I memorise every aspect of both the old and new marks, including all the kerning, before proceeding to the comments

2. I print (!) the page to have something to refer to while reading the comments

3. I open the images in new windows and resize them so that they are not in the way before proceeding to the comments

4. I don't read the comments.

5. Someone very kindly puts either the logos or the comments in a pop-up box and makes my reading of this lovely new blog pleasureable.

Note: The first four solutions are rubbish.

On Nov.08.2006 at 03:31 PM
Dave Werner’s comment is:

This is a great idea. Congrats.

On Nov.08.2006 at 11:57 PM
Armin’s comment is:

Jeff, I can see the problem. I think there is a solution, but I'll need to test it out first. (Meaning it won't happen today or tomorrow).

As an addendum... You have no idea how many people complain about the comments on Speak Up (and blogs in general) being in a pop-up window as opposed to the "inline" comments in Brand New. It's a 50-50 toss up so it's impossible to please everyone, but I'll be darned if I don't at least try.

On Nov.09.2006 at 08:16 AM
Armin’s comment is:

> Would it be possible to add a link on the site's root?

Anon... Site added to the list. Along with a badly-needed update of UnderConsideration news.

On Nov.12.2006 at 10:48 AM
Caren Litherland’s comment is:
You have no idea how many people complain about the comments on Speak Up (and blogs in general) being in a pop-up window as opposed to the "inline" comments...
Pop-ups can be jarring and cumbersome, and tend to be frowned upon by usability purists (not that I am one; I'm too messy to be pure). Maybe you could hide/reveal the comments via the DOM. On Nov.16.2006 at 06:51 AM