The Brand New Awards is a judged competition organized by UnderConsideration, celebrating the best identity work produced around the world during 2013. Both professionals and students are invited to enter the BNAs. More
The judging panel is comprised of five individuals: Three designers and two clients, the latter invited by two of the designers. Judges convene in Austin, TX to collectively select the work.
Chermayeff & Geismar & Haviv
The Office of Clement Mok
Heart of Tea
The categories are simplified to cover a broad range of project scopes, from stand-alone logo projects to limited-application projects to large-scale projects. (Note: Animation and Guideline categories have been discontinued but can still be submitted as an application within the BID and CIP categories).
Number of Applications
0 (Logo only)
1 Minimum – 3 Maximum
3 Minimum – No Maximum limit
Number of Pages
1 Minimum – 3 Maximum
5 Minimum – 30 Maximum
Early-Bird Fee (Ended Feb. 7)
$30 Professional / $22 Student
$45 Professional / $33 Student
$60 Professional / $45 Student
Regular Fee (Ends Mar. 7)
$40 Professional / $30 Student
$60 Professional / $45 Student
$80 Professional / $60 Student
Late Fee (Ends Mar. 21)
$50 Professional / $40 Student
$70 Professional / $55 Student
$90 Professional / $70 Student
You may include “before” versions as well as different colors or variations within the single page.
You may submit photographs of the applications or the actual physical applications.
Renderings and prototypes are not acceptable.
Think of your submission as a case study that presents all the elements of the identity.
Renderings and prototypes are acceptable.
Professional work must have been implemented or approved for implementation in 2013. Concept work is not eligible.
Student work must have been completed while enrolled in school during 2013. Personal work outside the classroom is not eligible.
An application is a single, stand-alone item where the logo and identity is put to use. Examples:
Entrant and entry details are all submitted online but you have two options for delivering your work and entry forms. We encourage electronic submissions over mailed submissions as it's usually more economic. But the option is yours.
A) Electronic Upload Option
Through the online submission process you will be able to input all information and upload PDFs with your work.
There is a cost associated with this, as we will still print out your entry. But you are saving money on shipping, especially helpful for international entrants. Printing charges are applied during checkout.
Cost per page (in US$)
$0.30 for Letter/A4
$0.50 for Tabloid/A3
Entry labels are generated automatically in the back-end, you do not need to do anything with those.
B) Mail-in Option
After completing the online submission process you are responsible for printing and mailing your entry.
Entry labels generated by the online form must be clipped, stapled, taped, or bound to the back of each entry facing out.
5618 Shoalwood Ave
Austin, TX 78756
Do no mount anything. Loose sheets for logos; stapled or wire-/coil-bound for other categories.
Mailed-in entries must be postmarked by Friday, March 21, 2014 and delivered no later than Monday, March 24, 2014.
The work selected will be a representation of the very best work being done in identity design today. Winning entries will be generously showcased in the book with credits and accompanied by client statements. Additionally, each judge will pick his or her favorite entry for five Judge's Choice Awards and each category will have a Best of Category Award selected collectively by the judges.
Open web showcase
This year we are shifting the strategy so that as many people as possible see the winning work. All winning projects will be showcased in a free-to-access website (as opposed to the first three years’ paid-access website). See the FAQs for more info.
A book will still be designed with the winning work but it will be printed on-demand and ordered from a third-party at production cost. Winners will NOT receive a complimentary copy.
Certificate of Award
A printed certificate will be provided for each winning entry. It will be pretty.
2014 Brand New Conference Tickets
1 Best of Show will receive 4 free tickets.
All Best of Category and Judges’ Picks will receive each 2 free tickets.
Travel or accommodations are not included.
Client and Teacher Statements (Required)
All winning entrants must submit this statement in order to be published.
Professional level winners must submit a client. This confirms that the project is not only real but that it was satisfactory to the client.
We launched with a very clear objective: to be the first organic food store in Lima and to fulfill a market segment that is growing considerably in the last few years. Our initial budget was very small, nevertheless we invested 25% of it in our identity. That decision was crucial, because it’s with this identity that you make a first impression, then you position yourself in your consumer’s mind to finally create value for your mark. Infinito contributed a lot to our initial concept, they translated it to a visual realm stupendously, way beyond our expectations. Finally, we chose a logo unanimously that today is a key factor of our growth. — Jimena Florez-Estrada, partner of Punto Orgánico
Student level winners must submit a teacher statement. This confirms that the project was part of a class assignment or thesis project and that it met the brief and demands established by the instructor.
Astra’s vision for Colt was a brave one. He wanted to take an arms manufacturer and transition it to a lifestyle brand. He did this well — and the place that this is embodied best is through the narrative of theb rand book itself. He casts Samuel Colt as a hero and an innovator — both industrially and culturally (“Abe Lincoln may have freed all men, but Sam Colt made them equal.”). Lots of research went into the creation of the robust narrative, which almost overshadows the already fantastic mark he created of the stallion’s silhouette. It at once looks bold and free as well as stoic, statuesque, and chess-piece-like (alluding to the fact that one can be bold but, at the same time, a strategic player in a complex game). The type and icon in the mark itself was a product of weeks of fine tuning and hand lettering. The overall tone of the book is very classic — pointing to vintage-esque type and a subdued color palette. — Hunter Wimmer, instructor at Academy of Art University
Statements must be provided after winning notification is received. Through a maximum of 100 words statements must summarize the client's or teacher's experience of the design process, whether their goals were met, what their impression of the result is, and any other comment that validates the concept, execution, and strategy of the entry.