October 09, 2008

The Joy of Centered and Justified Classic Typography

It seems like an easy typographic mannerism, to just space out some classic serif typography in a centered arrangement, but it takes real devotion to achieve this kind of elegance and simplicity.

Various covers for The Best American Series by the Houghton Mifflin Company. A bigger image available at Carin’s web site.

VSA’s 2000 annual report for IBM remains one of the most striking publications in the realm of corporate communications and beyond. From the typography, to the photography, to the copywriting it was all simply outstanding storytelling. Was the cover intentionally too close for comfort to issue one of Timothy McSweeney’s Quarterly Concern? We’ll find out at the event.

Filed in Arnett/Goldberg • Link