It seems to be an unspoken condition that if you’re a graphic designer, then you should consider Paul Rand to be a great one. Judging by some comments on the UPS discussions both here and on Typographi.ca a lot of people consider Rand and his work to be untouchable. But why? Is it really that self-evident?
Let’s make it the topic of discussion - do you think Rand is that great? Does he deserve the iconic position bestowed upon him by every aspiring graphic designer?