It’s a good read for anyone involved with the web, but I’d suggest that it is necessary reading for any graphic designer who’s trying to move or apply their years of print design training into the craft of web design and development. While it seems odd to still be reciting the tired “the web is not print” maxim in 2004, it still needs to be repeated.
If designing web sites is your bread and butter, read this article for a refresher on why we do what we do. If you’ve honed your skills on press checks and picas but want to know a bit more about how the web works, read this article to see what we’re all talking about.
And to end with a question for discussion, I’ll ask this: would Mr. Veen feel comfortable working with you and/or your firm? From my perspective today—years after the dot com rise and leveling-off—I *still* see a lot of work being produced from rather reputable firms that does not take into account the very fact that it is a *web* site first and foremost. Firms that will spend countless man-hours on a press check refuse to user test or even check for proper alt attributes.