Opinions on corporate and brand identity work.

A division of UnderConsideration.








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New Logo and Identity for Radical Sportscars by The Allotment

Cutting Radical Corners

New Logo and Identity for Radical Sportscars by The Allotment
 

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Noted February 17, 201702.17.17 by Armin

New Logo and Identity for Accenture

Greater than Before

New Logo and Identity for Accenture
 

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after

Noted February 16, 201702.16.17 by Armin

New Logo and Identity for Saint-Gobain by Terre de Sienne

Bridging the Bridge

New Logo and Identity for Saint-Gobain by Terre de Sienne
 

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after

Noted February 15, 201702.15.17 by Armin

New Logo and Identity for Rocket de Laval by lg2

Houston, we Have an Inline

New Logo and Identity for Rocket de Laval by lg2
 

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Noted February 14, 201702.14.17 by Armin

New Logo for Bravo by Sibling Rivalry Studio

Sitting, Non Ovation

New Logo for Bravo by Sibling Rivalry Studio
 

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Noted February 13, 201702.13.17 by Armin

New Logo for Cabify done In-house

Purple Pin

New Logo for Cabify done In-house
 

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Noted February 10, 201702.10.17 by Armin

New Logo and Identity for Emily Carr University of Art + Design by Camp Pacific

I See You E C U — I Think…

New Logo and Identity for Emily Carr University of Art + Design by Camp Pacific
 

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Noted February 8, 201702.08.17 by Armin

New Logo for Calvin Klein by Peter Saville

Caps Lock FTW

New Logo for Calvin Klein by Peter Saville
 

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Noted February 6, 201702.06.17 by Armin

New Logo and Identity for Capilano University by Ion

Overlaying it on Thick

New Logo and Identity for Capilano University by Ion
 

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Noted February 3, 201702.03.17 by Armin

Spotted Around the web

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

New Logo for Setapp

New Logo for Setapp
 
Spotted May. 21, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012