October 10 11

2024 Brand New Conference

Salt Lake City, UT


Cat How

Founder & Executive Creative Director


Los Angeles, CA & London, UK

Cat How is Founder and Exec. Creative Director of How&How. Cat studied at the University of Bristol and Central Saint Martins College of Art & Design—where she was awarded a First with distinction in MA Communication Design. She has worked as an arts journalist for The Guardian, The Observer, Metro and the BBC; and as a graphic designer in agencies around the world. Alongside designing, Cat founded and sold an e-Commerce business as well as a coworking company alongside her husband, Rog How. They co-founded branding agency, How&How, in summer 2020. The agency has offices in London and LA.

Cat was a Creative Business columnist for Computer Arts Magazine; and has spoken on design, entrepreneurship and creativity at Web Summit, Collision, WEDF, World Economic Forum (Davos), All Flows Festival, Central Saint Martins College and the London College of Communication. She has Judged the Design Week Awards and ADC*E Awards; and is a branding mentor for Women in Tech. Cat is also a brand advisor for several climate-tech companies; and the force behind her agency’s GetSet initiative: where her team design pro bono brands every year for climate-tech startups.