![](https://www.underconsideration.com/brandnewconference/video/wp-content/uploads/2023/10/Speakers_B6-2_Matt_Tanaka.jpg)
A first-hand account of a project to redesign a non-alcoholic beer brand where the outcome was not the desired one but that makes a case for the reframing and rethinking of failure and rejection as something positive. PREVIEW (This video file is shared with Stephanie Falaschetti and Kristin Lueke)