Sometimes designing for clients is not enough. Maybe not enough creativity. Maybe not enough money coming through the door. Who knows? but more and more Graphic Designers are using their creativity to break into the retail market.
A great example is Oh Boy! design artifacts, who used to be known as Oh Boy! a Design Company, a San Franciso based firm with a strong portfolio specializing in Annual Reports. They even changed their name to Reservoir, to allow their Oh Boy! reputation to carry their retail line. Which is really nice by the way.
Other Designers who have taken a shot at retail are Tibor Kalman, with a line of really cool paperweights and Massimo Vignelli, with a not so exciting watch.
I was always a fan of the M&Co watches. It's not linked here, but I liked the fuzzy numbers one the best.
On Oct.18.2002 at 02:37 PM