Designed by Gamut.
While the overall vibe of this system is rugged and outdoorsy, the functionality of it is almost academic… as academic as a local brewing gets. (I added some quotes on the images section that explain how so.) Bottoms up… after we are doing filing this card.
Visit Fieldwork Brewing Co..
“These guys keep 15 rotating beers on tap all the time. We came up with this hand assembled booklet to reduce the daily reprinting of menus every time they put a new beer on tap. They have an editable template to produce the 4x6 cards for each beer. We found an old card catalog to keep in the taproom to archive the cards until the beer comes back on tap. The cover is heavy duty chipboard with a screen print of the neighboring Berkeley hill side and logo.”
“To speed up flight ordering we came up with a custom Taster Tray solution using zinc planters with stenciled numbers and flight card notepads that allow guests to fill out their flight from the draft board and hand in to their server.”
Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.
Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.
Art of the Menu is run with Six Apart’s MovableType 6.3.2
All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.