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Launched in 2009 — and now in its second version as of March, 2012 — FPO (For Print Only) is a blog dedicated to the visual stimulus and the detailing of the development and production of printed matter: Annual reports, books, business cards, stationery suites, collateral materials, posters, packaging and anything else where ink meets substrate.

The name of the blog is inspired by the decades-old tradition of labeling images, illustration, and/or text that are not ready to print yet as FPO, “For Placement Only.” The play on words was very straightforward: Our blog will be only… for… print, so we named it For Print Only, “FPO.”

The content of FPO is generated from submissions by our readers. When provided, we will have the full scope of production details and project overview but we will also post projects where we are unable to gather all that information if we think they are worth sharing despite the lack of details.

Submissions are welcome and encouraged.

Bryony and Armin
UnderConsideration LLC


FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End