Opinions on corporate and brand identity work.

A division of UnderConsideration.


First Round 2020 - New York: Save the Date

Back where it Started!

Posted Jan. 21, 2020

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Follow-up: Watford FC Crest Contest

Follow-up: Watford FC Crest Contest

After announcing a contest last year to potentially redesign their crest, Watford FC has decided to keep their existing crest after receiving 4,000 designs — of which they will actually use 1 for merch. As they say on that side of the pond: Bollocks.


Linked Jan. 24, 2020


Donda Design Options

Donda Design Options

Joe Perez, who worked at Donda, Kanye West’s creative/content agency, for eight years has started an Instagram account where he is sharing a fragment of his 167,900 files full of design explorations for Kanye projects as well as those of other artists and musicians they worked with. Link goes to the Insta account and here is a great interview by Complex with him.



Linked Jan. 23, 2020


All in the Family

All in the Family

Target’s new athletic apparel brand, All in Motion, has adopted the three-arrow motif previously used in the late 1960s and early ’70s by Dayton’s, a department store that was the precursor (and parent company) to Target.


Linked Jan. 22, 2020

Brand New Conference Updates

Austin (2020)
Pre-seale tickets now available for the 2020 Brand New Conference in Austin, on October 22 – 23. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /

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