Opinions on corporate and brand identity work.

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Announcement

No Posts Until October 21

Reviewer Managing Brand New Conference

Posted Oct. 14, 2019

Linked MORE

Interesting

BMW Logo Origin

BMW Logo Origin

Contrary to the long-standing belief that the BMW logo is meant to represent a plane’s propeller — in part because of this particular 1929 ad — the BMW logo, as has been recently confirmed by the company, is simply a representation of the State of Bavaria’s official colors and the motif in their flag and coat of arms.

Link

Linked Oct. 11, 2019

Funny

Jack in the Box in the Wall

Jack in the Box in the Wall

While demolishing a building for a new El Pollo Loco location in Long Beach, CA, workers found a vintage Jack in the Box logo, half painted/half in raised letters, that they will simply cover up again. Posting this now so that we can follow up in X number of years when a new work crew unearths it again.

Link

Linked Oct. 10, 2019

News

Oracle Design Language

I have received a number of tips about this but, unfortunately, other than this video, there is nothing else about this new design direction, dubbed “Redwood”, for Oracle to make a complete post. The main website does show the new look and the bold use of only the “O” as the logo.

Link

Linked Oct. 9, 2019

Brand New Conference Updates

Las Vegas (2019)
Speakers announced for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. Online registration ends October 6. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


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