Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

Nice

New Logo and Identity for Dunder Mifflin

New Logo and Identity for Dunder Mifflin

Brasilia, Brazil-based João Matheus de Barros has designed a VERY convincing identity for everyone’s favorite fictional paper company, Dunder Mifflin.

Link

Via

Linked Jul. 9, 2020

News

Quite a Steal

Quite a Steal

With the school in the process of moving to a new building, the logo at the half-court in the New Bremen Elementary School gym that had been there since 1929 was stolen — someone cut it out. The logo has since been recovered.

Link

Linked Jul. 8, 2020

Nice

Logo Archive#7

Logo Archive#7

The latest edition of LogoArchive by Richard Baird features a selection of 24 logos designed for textile-related businesses and covers the logo story of the Woolmark symbol.

Link

Linked Jul. 7, 2020

Brand New Conference Updates

Austin (2021)
Pre-sale tickets available for the 2021 Brand New Conference in Austin, on October 7 – 8. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web


Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020