Opinions on corporate and brand identity work.

A division of UnderConsideration.








Linked MORE

Quirky

LOLogos

LOLogos

Lukas Weber translates internet shorthand into some well-known logos.

Link

Linked Nov. 12, 2018

Sad

CDMX Logo Finalists

CDMX Logo Finalists

Mayor-elect of Mexico City, Claudia Sheinbaum, launched a public competition to redesign the government logo to replace the now famous CDMX logo that has become integral to the visual landscape in Mexico City as a signifier for government-owned entities (from public transportation to trash collection) as well as the official tourism mark. In principle, the tourism brand won’t be affected (although she says it might be modified) but the two (government and tourism), in this case, are so intertwined that this is a terrible mistake that dilutes an extremely strong and positive identity. Not to mention, most of the finalist logos are terrible (a couple in there are good but that’s about it). PDF with all finalists at the link.

Link

Linked Nov. 9, 2018

Nice

Totes with Purpose

Totes with Purpose

Rethink worked with Not Far From The Tree, Toronto’s fruit picking and sharing charity, to create a limited edition range of tote bags that were hung from various trees in the city to highlight how much public fruit is available to pick. Totes are printed with maps that show what trees, with which fruit, can be picked.

Link

Linked Nov. 8, 2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Fat Face

New Logo for Fat Face
 
Spotted Nov. 8, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017