Opinions on corporate and brand identity work.

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Smokin’

Smokin'

Emblemetric looks at smokestack and factory icons registered with the USPTO and discovers an uptick in registration in the 2000s and 2010s in the U.S. but why?

Link

Linked Apr. 19, 2019

News

Helvetica Rebranding

Helvetica Rebranding

Monotype recently released Helvetica Now, a comprehensive new type family that includes three optical sizes — Micro, Text, and Display — and breathes new life into what is possibly the most famous typeface in the world. As a hater of Helvetica, I have to say… the Micro version is amazing.

Link

Linked Apr. 18, 2019

News

Pa-two-gonia

Pa-two-gonia

Patagonia, the outdoor clothing brand, is suing AB InBev, the giant drink and brewing holdings company, for introducing a new beer brand called Patagonia. To make matters more complicated, the clothing brand also makes and sells its own beer.

Link

Via

Linked Apr. 17, 2019

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Lifecake

New Logo for Lifecake
 
Spotted Apr. 18, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012