Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Taste the Rainbow

Taste the Rainbow

Emblemetric looks at the rise of rainbow-colored logos registered with the U.S. Patent and Trademark Office, and the decrease of logos using a rainbow shape.

Link

Linked Jun. 20, 2018

News

End of Tronc

End of Tronc

Possibly the worst corporate name ever is finally no more: Tronc will revert back to Tribune Publishing.

Link

Via

Linked Jun. 19, 2018

News

Naval Gazing

Naval Gazing

Nike pulls back a range of apparel that was a collaboration between them and Undefeated, a Los Angeles sportswear line, that used a logo based on the United States Naval Academy’s crest after the institution tweeted they would send a cease and desist.

Link

Linked Jun. 18, 2018

Brand New Conference Updates

New York (2018)
Speakers announced for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Visit Rwanda

New Logo for Visit Rwanda
Spotted Jun. 18, 2018

New Name and Logo for Salto

New Name and Logo for Salto
Spotted Jun. 18, 2018

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