Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

Co-Op Shop: Volume 1 Campaigns are Ready for Pre-Order!

Pre-orders Close December 3

Posted Nov. 15, 2018

Linked MORE

Interesting

Overwatch League Expansion Teams

Overwatch League Expansion Teams

It’s been a sports-heavy week so it’s fitting to end it with some Esports news: Overwatch League is adding six expansion teams for the 2019 season and their logos are all kinds of Overwatch-y. Link goes to the main news page where the top news items are about the new teams.

Link

Linked Nov. 16, 2018

Interesting

TARGET now target?

TARGET now target?

I have received a number of tips about Target shifting some of their store logos to all lowercase “target”. I have no further information nor know what’s up but I wanted to acknowledge this is happening. Thanks to the many of you who’ve sent in pictures and links (Drew Markham, Tyler Sinnott, Mark Graybill, Kyle Ramsey, Milo Robertson, Kevin Hammond, among others). Link goes to the announcement of a new store opening.

Link

Linked Nov. 15, 2018

Interesting

WW III Identity

WW III Identity

New Delhi, India- and New York, NY-based Animal imagines what the identity for World War III would look like. Kind of a weird premise but certainly a conversation-starter.

Link

Linked Nov. 14, 2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Kemper

New Logo for Kemper
 
Spotted Nov. 14, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017