Opinions on corporate and brand identity work.

A division of UnderConsideration.








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Louis Vuitton Architecture

Louis Vuitton Architecture

Liège, Belgium-based Tarek Okbir imagines what would happen if you took Louis Vuitton’s design elements and applied them to an opulent palace-like building. Oddly amazing.

Link

Linked Aug. 14, 2020

News

Biden &Harris &Decimal

Biden &Harris &Decimal

After previously announcing the adoption of Hoefler&Co.’s Decimal and Mercury as the campaign’s official typefaces along with this week’s announcement of Joe Biden’s Vice President, Kamala Harris, the new Biden Harris logo has been updated to Decimal.

Link

Linked Aug. 13, 2020

News

Objects may be Closer than they Ap-pear

Objects may be Closer than they Ap-pear

Apple has filed an opposition to the trademark application of Prepear, an app that lets users “Discover, Organize, Shop, and Cook” for meal recipes. Why? Because “Applicant’s Mark consists of a minimalistic fruit design with a right-angled leaf, which readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression.”

Link

Linked Aug. 12, 2020

Brand New Conference Updates

Austin (2021)
Pre-sale tickets available for the 2021 Brand New Conference in Austin, on October 7 – 8. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Blue Islands

New Logo for Blue Islands
 
Spotted Aug. 14, 2020

New Logo for Playtika

New Logo for Playtika
 
Spotted Aug. 12, 2020

Pinned Recent, Big Stories


Curated YIELD TO MERGERS

Transdev

Transdev
 
Posted Jun. 6, 2013
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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