Opinions on corporate and brand identity work.

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Trophy Brand Extension

Trophy Brand Extension

Clever (and surprisingly slick) reuse of Century 21 metal yard signs to create trophies that reward C21’s most relentless agents. The design is by origami artist Beth Johnson and the salmon was chosen “because of its relentless nature — how it goes against the current and swims upstream to lay its eggs”. One more pic after the jump.


Linked Dec. 14, 2018


Pantone’s 2019 Color of the Year

Pantone's 2019 Color of the Year

It is PANTONE 16-1546, Living Coral, “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.


Linked Dec. 13, 2018


I Amazon NY

I Amazon NY

Recently made public, as part of a new website, the New York Metro Area Amazon HQ2 Proposal showed on the cover a rather poor bastardization of the I Love NY logo. Too bad New York State can’t sue itself for misuse. At the link, Curbed expresses its outrage.



Linked Dec. 12, 2018

Brand New Conference Updates

Las Vegas (2019)
Pre-sale tickets are now available for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /

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