Opinions on corporate and brand identity work.

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Reviewer in Tijuana

Posted Apr. 20, 2018

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News

VW Warns of New Logo

VW Warns of New Logo

Jochen Sengpiehl, Volkswagen’s chief marketing officer, confirmed the company will introduce a new logo in 2019 as it makes a push in the electric vehicle market, saying “We want people to have fun with us. We need to get more colorful.” Which doesn’t necessarily mean they will add more color to the logo, which all the news clips about it seem to be taking literally.

Link

Linked Apr. 19, 2018

Job Board

Opening at Parisleaf

Opening at Parisleaf

Position: Brand Strategist & Writer at Parisleaf in Gainesville, FL.

Link

Linked Apr. 18, 2018

Interesting

Branding a Food Truck

Branding a Food Truck

This isn’t groundbreaking advice but I did enjoy this line that hints at the importance of a strong design ON the truck: “Once your truck’s design is complete, it advertises on autopilot 24 hours a day, seven days a week.”

Link

Linked Apr. 18, 2018

Brand New Conference Updates

New York (2018)
Pre-sale tickets now available for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


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