Opinions on corporate and brand identity work.

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Roger Federer Jumps Ship, Logo Stays Behind

Roger Federer Jumps Ship, Logo Stays Behind

Roger Federer recently dropped his Nike sponsorship in favor of Uniqlo. He expects his well-known “RF” logo to eventually roll over to his new products but it’s Nike’s design and if it does roll over to Uniqlo I’m sure it will be after a heavy sum of money has been paid, not any kind of brand goodwill.

Link

Linked Jul. 20, 2018

News

Bad Vibes

Bad Vibes

Vibes, a mobile marketing media company is suing KKW BEAUTY (Kim Kardashian West’s beauty products company) for stealing their logo as the basis for her new perfume called Vibes, which comes in a speech-bubble-shaped bottle, like Vibes’ logo. The media company is “seeking unspecified damages, an injunction to keep them from continuing to sell it, and an order for them to turn over all unsold perfumes so they can be destroyed.”

Link

Linked Jul. 19, 2018

Job Board

Opening at Unisono

Opening at Unisono

Position: Graphic Designer at Unisono in Bahrain.

Link

Linked Jul. 18, 2018

Brand New Conference Updates

New York (2018)
Speakers announced for the 2018 Brand New Conference in New York, on September 13 – 14. / Register now! /

Chicago(2017)
Videos of all the presentations of the 2017 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


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