DESCRIPTION Bracket Business Card CLIENT Bracket Publishing DATE January 2008 DESIGN CREDITS Felix Ng PRINT CREDITS Kai Lian Private Limited TYPE CREDITS Adobe Garamond Pro

QUANTITY PRODUCED 300 PRODUCTION COST US$165 PRODUCTION TIME 14 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 90 mm. × 55 mm. (3.5 in. × 2.125 in.) PRINT METHOD Offset PAPER STOCK 324gsm Neenah Laid: Duplex Natural White/Pepper Moss NUMBER OF COLORS 1 Spot (PMS 419U)

[This is 1 of 2 posts of business cards designed by Silnt]

"Bracket," explains Silnt's Felix Ng "is a publication that features everything-in-between — ideas, process and voices overlooked and under-appreciated. The business card we designed, looks deceivingly empty until pushed open to reveal a bracket that frames the information." This is a trick we have probably all wanted to do or be able to pull off. The confident simplicity of this design makes the concept subtly stronger. I can imagine being handed this card in a meeting and not paying a single minute of attention as I close and pop the card.

good,

while it's probably not an interesting print job, it is a good idea.

very informative blog, by the way :)

That has to be the coolest concept for keeping white space prevalent I have ever seen. If it were me I would put the logo of the company on either side of the card just so it doesn't look to a normal person like a blank chunk of card.

Very unique and very cool.

This floats my boat.

i'm curious where you managed to have these produced for 55-cents a piece?

not sure i can source any paper at that price, let alone duplex, not to mention the handwork involved in producing this...

or is that a typo?

hello kate,

it was produced here in singapore.

probably could have been made for a whole lot cheaper in china,
or if it was produced in the thousands.

hope that helps. :)

How do i get these?? I really love the overall simplicity they have
Is it possible to get some made up??