DESCRIPTION
Bracket Business Card
CLIENT
Bracket Publishing
DATE
January 2008
DESIGN CREDITS
PRINT CREDITS
Kai Lian Private Limited
TYPE CREDITS
Adobe Garamond Pro
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QUANTITY PRODUCED
300
PRODUCTION COST
US$165
PRODUCTION TIME
14 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
90 mm. × 55 mm. (3.5 in. × 2.125 in.)
PRINT METHOD
Offset
PAPER STOCK
324gsm Neenah Laid: Duplex Natural White/Pepper Moss
NUMBER OF COLORS
1 Spot (PMS 419U)
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[This is 1 of 2 posts of business cards designed by Silnt]
“Bracket,” explains Silnt’s Felix Ng “is a publication that features everything-in-between — ideas, process and voices overlooked and under-appreciated. The business card we designed, looks deceivingly empty until pushed open to reveal a bracket that frames the information.” This is a trick we have probably all wanted to do or be able to pull off. The confident simplicity of this design makes the concept subtly stronger. I can imagine being handed this card in a meeting and not paying a single minute of attention as I close and pop the card.

