DESCRIPTION Justine Ungaro Business Cards CLIENT Justine Ungaro Photography DATE April 2009 DESIGN CREDITS Ellen Petty, Identity Kitchen PRINT CREDITS Carrie Hersom, Anemone Letterpress

QUANTITY PRODUCED 500 PRODUCTION COST $895 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH 1.25 in × 3.5 in PRINT METHOD Letterpress PAPER STOCK 220 lb. NUMBER OF COLORS Bind deboss (inkless letterpress) and PMS cool grey #10 OTHER Rounded edges

A visual and tactile feast that is perceived best upon touching it, as the closeness reveals the white-on-white letterpressed geometric forms that further accentuate the elongated business card.

Is embossing is really the only thing that designers can come up with these days?

Not impressed at all.

In this case, the unique aspect of the deboss is that it was created via letterpress, by printing without ink—not something you see every day.

I hate to be /that/ guy, but it's actually a deboss. Just in case you'd like to order this from someone in the future who doesn't offer embossing.

Thanks Kseniya, you are right and I have corrected my comment.

This is a nice card. Clean, smart and contemporary. I appreciate that the deboss doesn't appear on the flip-side.

220 lb. stock?! wowwie. From what paper co?

Hi Joe,

We used Crane's Lettra 220# fluorescent white, it's 100% cotton and quite yummy.

Nice card, I'm sure the client's very happy.

Isn't Lettra #220 basically two sheets of #110? A good way to keep blind impression from showing through to the back ^_^.

while the embossing is nice, I don't appreciate the irony of having a photographer have a tactile card. doesn't make any sense. also, REALLY dislike the design on the back side.

@happy it's debossing and your comment makes no sense.

I think that the card is really nice. I like the proportions, as well as the debossing. I am going to look for that paper.

In my opinion traditional business cards are very relevant, even with all of the new technology that surrounds us and it's a great way to show the clients personality. Yet, still has a function, so I am personally against when they try to include a variety of images on their card, since it's such a small space.

I think that the card is very memorable and that would speak to the photographers perspective clients.

Thank you, Nick!

Great idea, but will this work over the long run?

Sometimes it's really that simple, isn't it? I feel a little stupid for not thinking of this myself/earlier, though.

Sometimes it's really that simple, isn't it? I feel a little stupid for not thinking of this myself/earlier, though.

Sometimes it's really that simple, isn't it? I feel a little stupid for not thinking of this myself/earlier, though.

the *.bossing is nice but i have found it hard to get a real black on 100% cotton. So what if it were printed with ink that would give a real, solid black, would you need the embossing then? That would have just as much visual texture as the physical texture of the *.bossing.

Great idea, but will this work over the long run?

while the debossing is nice, I don't appreciate the irony of having a photographer have a tactile card. doesn't make any sense. also, REALLY dislike the design on the back side.

@Ellen, better? I'm happy to explain any part of my opinion to you if you still think it makes no sense.

This brings me to an idea:...

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