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Quantity Produced


Production Cost

Production Time

60 hours

Dimensions (Width × Height × Depth)

4.125 in × 5.5 in

Page Count


Paper Stock

Mohawk Options, 80 lb. Cover

Number of Colors

2 spot


Saddle stitch



Mrs Eaves


Two versions of this holiday card were printed. One for the designer, and one for the printer. Designed and produced in a partnership between designer and printer this holiday promotion is a cross between a card and a booklet with many pages.

I’ve always loved quotes and verse so it was a lot of fun working the text into the shapes and images. Although it will be a long time before I ever want to kern that much type again.

I am sure many are happy to dwell on the kerning as they take in each of the images, slowly reading through the quotes. Cheerful, harmonious and rhythmic in a time when slowing down to acknowledge the details is a joy in itself.

Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo --- Substance Holiday Promo


Recent Posts



Substance Holiday Promo


Production Method



Substance: Matthew Brett



Mission Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 15, 2010


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End