ADV @ UNDERCONSIDERATION      Peek here for details





The White House Project

Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Flat: 17.5 in × 28.5 in
Folded: 5.75 in × 8.75 in

Page Count

Paper Stock

Cougar 100 lb text

Number of Colors

3 Spot




News Gothic
Miller Display


For The White House Project, a non-partisan organization that “aims to advance women’s leadership in all communities and sectors — up to the U.S. presidency — by filling the leadership pipeline with a richly diverse, critical mass of women” Hyperakt created a foldout poster (with a small mailing footprint) that is laden with juicy, colorful (only three spot colors to boot) infographics about the impact of the organization.

The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report --- The White House Project Annual Report


Recent Posts



The White House Project Annual Report


Production Method



Creative Direction: Deroy Peraza, Julia Vakser Zeltser
Design: Jason Lynch



Recycled Paper Printing

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 4, 2011


Filed Under

Annual Reports


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End