Having recently completed my own senior project, I understand how ominous the task can seem. It’s like a quagmire of uncertainty laced with an overarching fear of disappointment. I’ve been an admirer of laser engraving for a while, and I respect Staci’s ambition and willingness to learn a new application in order to stay true to the project’s intent. Especially for senior project…it’s a huge undertaking.
My senior project at University of Wisconsin-Stout required graphic design students to create a hypothetical business, company, or service, as well as the identity system, print materials, and digital media for our created brand. As a result, I created Carabiner, a company that encourages and inspires outdoor activity by providing students and community members with the necessary resources and equipment they need to connect to the great outdoors within their own community. Modern technologies, such as geotagging, geocaching, and online platforms, are used to bring people closer to the great outdoors rather than distract them from it. Technology is utilized as an educational and community-building connecting tool that brings users closer to nature and enhances the outdoor experience, in turn building a sense of environmental stewardship.
I chose to create engraved wooden business cards to enforce the natural tactile user experience the company reflects.
I had to do quite a few tests on the Versa Laser 300 to calculate the intensity appropriate to cut through the birch plywood without burning it. The first few tests resulted in extremely burned wood without a solid cut through the wood. In the end, I discovered that doing three passes at a lower intensity yielded better results. The 80 cards took approximately 7 hours total to engrave and cut. Each card was individually hand-sanded and stained, then labels were applied. It was quite a long process, but I was extremely happy with the results!
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.