Having recently completed my own senior project, I understand how ominous the task can seem. It’s like a quagmire of uncertainty laced with an overarching fear of disappointment. I’ve been an admirer of laser engraving for a while, and I respect Staci’s ambition and willingness to learn a new application in order to stay true to the project’s intent. Especially for senior project…it’s a huge undertaking.
My senior project at University of Wisconsin-Stout required graphic design students to create a hypothetical business, company, or service, as well as the identity system, print materials, and digital media for our created brand. As a result, I created Carabiner, a company that encourages and inspires outdoor activity by providing students and community members with the necessary resources and equipment they need to connect to the great outdoors within their own community. Modern technologies, such as geotagging, geocaching, and online platforms, are used to bring people closer to the great outdoors rather than distract them from it. Technology is utilized as an educational and community-building connecting tool that brings users closer to nature and enhances the outdoor experience, in turn building a sense of environmental stewardship.
I chose to create engraved wooden business cards to enforce the natural tactile user experience the company reflects.
I had to do quite a few tests on the Versa Laser 300 to calculate the intensity appropriate to cut through the birch plywood without burning it. The first few tests resulted in extremely burned wood without a solid cut through the wood. In the end, I discovered that doing three passes at a lower intensity yielded better results. The 80 cards took approximately 7 hours total to engrave and cut. Each card was individually hand-sanded and stained, then labels were applied. It was quite a long process, but I was extremely happy with the results!
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.