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BROWSE
Client
Rotary Club of Fairlawn
Quantity Produced
2,000
Production Cost
–
Production Time
1 month
Dimensions (Width × Height × Depth)
4.5" x 6.25"
Page Count
8
Paper Stock
Domtar Cougar, Smooth, White, 80 lb Cover
Number of Colors
4
Varnishes
–
Binding
Saddle Stiched
Typopgraphy
Parisian
Futura Demi
Champignon
Berthold Script
Copasetic
DubbaDubba
Peek-a-boo, I see every designer’s secret pass-phrase. No, it’s not ‘vodka martini’. It’s playing card illustrations! Haven’t we all, at some point, wanted to or drawn our own version of the ubiquitous kings and queens? Kleidon plays a winning hand with their dapper spin on a classic theme in this enticing fundraiser invite.
With a speakeasy theme, all inspiration came from the Prohibition Era and 1920s design. This can be seen immediately with the front cover imitating a speakeasy door and then 1920s slang and type treatments littered throughout the piece. To integrate the casino aspect, gambling terms, colors, and illustrations were introduced. Marrying the two components came easily with the gangster king and the flapper queen illustrations.
Rotary Club Charity Casino Invitation
Production Method
Design
Kleidon
Creative Director: Tim Klinger
Designer: Rosella Groves
Printing
–
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 27, 2011
Filed Under
Invitations
Tagged with
die-cut
offsest
rounded corners
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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