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BROWSE
Client
MVHS Senior Class
Quantity Produced
T-shirts: 100
Tickets: 800
Sleeves: 800
Luggage tags: 800
Paper airplanes: 150
Production Cost
$800
Production Time
1 month
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
French Poptone Whip Cream 80lb-100lb cover
French Poptone Wild Cherry envelopes
Number of Colors
T-shirts: 3 spot inks
Everything else: CMYK
Varnishes
–
Binding
–
Typopgraphy
Berthold Akzidenz Grotesk
A labor or love, not only for his wife, but what her students were up against. A tight budget, a neat idea, a lack of design direction… this is where Tommy Perez stepped in and discovered that helping out sometimes takes more time than intended, but in the end it is worth it.
My wife’s a high school teacher and the class of 2012 advisor. This year was their year to plan the class prom. The class chose to have the dance at the Air & Space Museum in San Diego, so fittingly they chose a “Flying First Class” theme. They had a super tight budget, so naturally my wife asks if I could design some tickets for the event (happy wife, happy life). Inspired by the flying theme, I designed the tickets and sleeves to resemble airline boarding passes. Each ticket was stuffed, hand-stamped and placed in a delicious “Wild Cherry” envelope. I also created paper airplanes, which the kids threw all over campus and later were used as a lunchtime activity. To wrap up the “First Class” theme, luggage tags were created for the give away at the end of the prom.
Working within a tight budget, I opted to print all the materials (minus the shirts) digitally myself. After everything was printed, the tickets, sleeves and tags were trimmed and folded by my wife and myself using a desktop cutting plotter. We then hand-stamped all 800 tickets, placed them in their sleeves and stuffed them into numbered envelopes. Thankfully her students helped with the stuffing of the luggage tags in their holders or I would have gone insane. It was quite an undertaking, and at times I was pulling at my hair because the stacks of paper seemed to be never-ending.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 6, 2011
Filed Under
Collateral
Tagged with
collateral
digital
DIY
envelopes
french paper
pop-tone
silkscreen
t-shirt
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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