What’s black + white and … not read all over? It’s not read anywhere, really, and that’s the point. 28 HongKong Street’s sleek and mysterious collateral speaks to a very specific audience: people that wear argyle.
28 HongKong Street is a discreet New York inspired cocktail bar where guests are invited by word-of-mouth. We put together an extensive collection of print, packaging and identity work that would be touched only by a select few.
The powder embossing was a new territory for us. We shared many concerns: the level of gloss, how raised it was, the texture, and of course, bubbles. The educational cards had tiny powder embossed dots, which sometimes got flattened in the heat during printing. We went through many rounds of samples and proofs before we got a consistency that we liked.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.