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Lost Type Co-Op

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

7 in × 9 in

Page Count


Paper Stock

Cover: Neenah Oxford Road, 80 lb Cover
Interior: Cougar Opaque, 60 lb Text

Number of Colors

2 Spot



Side stitched, with wrap around cover. 4 staples.


All from Lost Type:
On Ramp

This piece is available for purchase for $30 with purchase of Ribbon

Ribbon, designed by Dan Gneiding, is a lovely and cautiously ornate typeface sold by Lost Type under their “pay what you want” model. Except that if you pay $30 or more you get one of the most fun and nicely crafted type specimens I have seen in a while. Printed in two vibrant colors, Dan and his guest designers bring to life Ribbon in a way that makes you pay not just what you want but what Dan deserves.

There were a few cost saving devices which, when used in a unique way, ended up adding character and value to the book, not taking away.

Most notably is probably the binding. Side stitching with staples can end up looking like a last minute business meeting had out. Elongating the ‘spine’ and having a die-cut window wrap around the edge turned what could have looked like cheap binding into a more considered, deliberate solution. It also allowed for an orange bleed to be printed on each page hidden in the spine which creates the illusion of edging in the die-cut window.

The cover was left unprinted and hand embossed after the books were printed and bound. We used an custom plate in an extra long reach desk top embosser.

Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen --- Ribbon Type Specimen


Recent Posts



Ribbon Type Specimen


Production Method




Dan Gneiding, Art Direction and Design

Guest Designers: Linda Eliasen
Mauricio Cremer
Chaun Osburn
Jim Leszczynski
Olivia Verdugo
Elysse Ricci
Andy Rementer
Namik Schwarz
Lachlan Heywood
Riley Cran
Ryan Katrina



Printing: Kalnin Graphics
Embossing: Dan Gneiding with a desk top embosser
Embosser: Stamp Connection

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 1, 2012


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End