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BROWSE


Lead Image

Today I’m Feeling Turquoise Pentagram Booklet

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Production Method

Offset

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Design

Pentagram

Partner & Designer: Domenic Lippa
Partner & Copywriter: Naresh Ramchandani
Designer: Jeremy Kunze
Designer: Lucy Groom
Copywriter: Tom Edmonds

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Printing

Gavin Martin Colournet

“Parties—you own them. Outlandish statments—you make them. On a scale of 1 to 10, you’re a 12.” Thanks for reminding me, holiday-card-mood-ring-book; it takes one to know one.

FPO video review at the end of the post. 

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Client

Self-Promotional


Quantity Produced

6,500


Production Cost


Production Time

2-3 weeks

Dimensions (Width × Height × Depth)

105mm × 148.5mm (4.13in × 5.8in)


Page Count

36 pages + 4 page cover


Paper Stock

Various GF smith Colorplan


Number of Colors

2 Spot

Varnishes


Binding


Typography

Champion
Minion

 


<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
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Project Description

"Today I'm Feeling Turquoise" is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods.

Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?

The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.

"Today I’m Feeling Turquoise" was produced by Pentagram as our 2011/12 holiday card — but it's much more than that. It's the first step on a journey to finally matching all the colours in the world with their corresponding moods.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 25, 2012

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Filed Under

Booklet
Offset

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Tagged with





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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End