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BROWSE


Lead Image

Today I’m Feeling Turquoise Pentagram Booklet

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Production Method

Offset

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Design

Pentagram

Partner & Designer: Domenic Lippa
Partner & Copywriter: Naresh Ramchandani
Designer: Jeremy Kunze
Designer: Lucy Groom
Copywriter: Tom Edmonds

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Printing

Gavin Martin Colournet

“Parties—you own them. Outlandish statments—you make them. On a scale of 1 to 10, you’re a 12.” Thanks for reminding me, holiday-card-mood-ring-book; it takes one to know one.

FPO video review at the end of the post. 

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Client

Self-Promotional


Quantity Produced

6,500


Production Cost


Production Time

2-3 weeks

Dimensions (Width × Height × Depth)

105mm × 148.5mm (4.13in × 5.8in)


Page Count

36 pages + 4 page cover


Paper Stock

Various GF smith Colorplan


Number of Colors

2 Spot

Varnishes


Binding


Typography

Champion
Minion

 


<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
<em>Today I'm Feeling Turquoise</em> Pentagram Booklet
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Project Description

"Today I'm Feeling Turquoise" is an attempt to do something that should have been done a long time ago: pairing up colours with their respective moods.

Because everyone knows that red means anger, green envy, and blue misery. But who knew that olive was the colour of deja-vu, brown the colour of indifference, or pink of laughing on the outside, crying on the inside?

The booklet is made up of double-page spreads of coloured paper sealed with a perforated edge. The reader selects a colour and tears open the perforations to reveal the mood it represents.

"Today I’m Feeling Turquoise" was produced by Pentagram as our 2011/12 holiday card — but it's much more than that. It's the first step on a journey to finally matching all the colours in the world with their corresponding moods.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

April 25, 2012

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Filed Under

Booklet
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End