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The Print Handbook


Production Method




The Media Collective




You may read this provocative print production handbook for the articles, but it’s the titillating visuals that sell it. The only thing missing is a center-fold.

FPO video review at the end of the post. 



The Print Handbook

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

4.7 × 7.0 × 1/6 in in.

Page Count

24 + 8-page cover

Paper Stock

Arjowiggins / Keaykolour / Tangerine / 300gsm (110C)

Number of Colors



Machine seal


Sadle stitched with safety stitch


This piece is available for purchase for $8 (Plus Shipping + Handling)


Recent Posts



Project Description

Designers are becoming more removed from the printing process. The hope is that the Print Handbook (now in its 2nd edition) can change that. We want to help designers with some of the questions they have when setting up their files for print: questions about rich black, DPI, text sizes, overprinting and more. We've packed the handbook full of real examples, so that as a designer you don't have to blindly follow what you have been told but can make your own decision.

Production Lesson(s)

We learned a huge amount because of the nature of the project. Here are a few: in certain situations 200dpi images actually might be okay, JPGs, GIFs and PNGs do not support spot colors, and knocking out text with foil is much less clear than text that is foiled itself, especially at small sizes.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 21, 2012


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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End