ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

The Print Handbook


Production Method




The Media Collective




You may read this provocative print production handbook for the articles, but it’s the titillating visuals that sell it. The only thing missing is a center-fold.

FPO video review at the end of the post. 



The Print Handbook

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

4.7 × 7.0 × 1/6 in in.

Page Count

24 + 8-page cover

Paper Stock

Arjowiggins / Keaykolour / Tangerine / 300gsm (110C)

Number of Colors



Machine seal


Sadle stitched with safety stitch


This piece is available for purchase for $8 (Plus Shipping + Handling)


Recent Posts



Project Description

Designers are becoming more removed from the printing process. The hope is that the Print Handbook (now in its 2nd edition) can change that. We want to help designers with some of the questions they have when setting up their files for print: questions about rich black, DPI, text sizes, overprinting and more. We've packed the handbook full of real examples, so that as a designer you don't have to blindly follow what you have been told but can make your own decision.

Production Lesson(s)

We learned a huge amount because of the nature of the project. Here are a few: in certain situations 200dpi images actually might be okay, JPGs, GIFs and PNGs do not support spot colors, and knocking out text with foil is much less clear than text that is foiled itself, especially at small sizes.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 21, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End