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BROWSE


Lead Image

Chelsey Nichol’s sensational business card for her self-proclaimed, “letterpress shop with an ego,” certainly has personality. Crank that! 

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Client

Self-Promotional


Quantity Produced

100


Production Cost

$100


Production Time

5 Days

Dimensions (Width × Height × Depth)

2.25 in × 3.75 in


Page Count


Paper Stock

Crane Lettra / 220C


Number of Colors

3

Varnishes


Binding


Typography

 


Type A Press Business Card
Type A Press Business Card
Type A Press Business Card
Type A Press Business Card ---

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Project Description

I wanted a business card that reflected what I love about letterpress printing. I appreciate when people's first response to letterpress is to feel the texture of the paper and the impression made in the printing process. For me it's what makes this form of printing special. I want my clients to want to have something that feels special for themselves, and I wanted the business card I hand them to create that reaction. The depth of the blind emboss combined with the pattern of the wheel provide that feeling right away. The solid blue on the front with the white knock out shows the different effects that can be achieved in one printed piece.

Production Lesson(s)

I learned to let my ink dry fully before printing the other side. I knew this already, but this project really made me consider how much additional time a specific element may need. When we did the final trim we used slip sheets in between each card to make sure that the blue ink didn't offset onto the blind emboss image. ”

Post Author

Author Picture

Kelly Cree

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

May 14, 2012

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Filed Under

Business Cards
Letterpress

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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