ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Chelsey Nichol’s sensational business card for her self-proclaimed, “letterpress shop with an ego,” certainly has personality. Crank that! 




Quantity Produced


Production Cost


Production Time

5 Days

Dimensions (Width × Height × Depth)

2.25 in × 3.75 in

Page Count

Paper Stock

Crane Lettra / 220C

Number of Colors






Type A Press Business Card
Type A Press Business Card
Type A Press Business Card
Type A Press Business Card ---

Recent Posts



Project Description

I wanted a business card that reflected what I love about letterpress printing. I appreciate when people's first response to letterpress is to feel the texture of the paper and the impression made in the printing process. For me it's what makes this form of printing special. I want my clients to want to have something that feels special for themselves, and I wanted the business card I hand them to create that reaction. The depth of the blind emboss combined with the pattern of the wheel provide that feeling right away. The solid blue on the front with the white knock out shows the different effects that can be achieved in one printed piece.

Production Lesson(s)

I learned to let my ink dry fully before printing the other side. I knew this already, but this project really made me consider how much additional time a specific element may need. When we did the final trim we used slip sheets in between each card to make sure that the blue ink didn't offset onto the blind emboss image. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 14, 2012


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End