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Lead Image

Sojourn Identity


Production Method




Wink Design Atelier



Rohner Letterpress
Active/Unique Graphics

See Printer Profile on Inker Linker

Resembling the natural materials that the store Sojourn celebrates, these identity materials may inspire you to sojourn there yourself. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Uncoated book board

Number of Colors






Univers 57 condensed
Trade Gothic condensed #18


Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity ---

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Project Description

Sojourn is a lifestyle and furnishing store owned by Stacia Garriott Kass. It is located in Sawyer, Michigan, a lovely beach community near Chicago. Stacia curates her store with found and collected items, celebrating natural materials. The identity and signage was designed to honor those materials by using a blind letterpress on simple uncoated book board, a material usually used in the guts of hardbound books. The color palette is reflective of the store's materials and the nearby beach.

Production Lesson(s)

This project was extremely smooth (I pinch myself when I say that). Rohner Letterpress is a class act, they understand the materials and techniques, and are willing to go the extra mile. Before the print run was done, Rohner let me play with different amounts of pressure with the clear emboss until we got the right one. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 13, 2012


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End