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Lead Image

Sojourn Identity


Production Method




Wink Design Atelier



Rohner Letterpress
Active/Unique Graphics

See Printer Profile on Inker Linker

Resembling the natural materials that the store Sojourn celebrates, these identity materials may inspire you to sojourn there yourself. 




Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Uncoated book board

Number of Colors






Univers 57 condensed
Trade Gothic condensed #18


Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity
Sojourn Identity ---

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Project Description

Sojourn is a lifestyle and furnishing store owned by Stacia Garriott Kass. It is located in Sawyer, Michigan, a lovely beach community near Chicago. Stacia curates her store with found and collected items, celebrating natural materials. The identity and signage was designed to honor those materials by using a blind letterpress on simple uncoated book board, a material usually used in the guts of hardbound books. The color palette is reflective of the store's materials and the nearby beach.

Production Lesson(s)

This project was extremely smooth (I pinch myself when I say that). Rohner Letterpress is a class act, they understand the materials and techniques, and are willing to go the extra mile. Before the print run was done, Rohner let me play with different amounts of pressure with the clear emboss until we got the right one. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 13, 2012


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End