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Lead Image

Palmetto GBA Annual Report


Production Method




Riggs Partners

Art Director: Ryon Edwards
Designer: Kevin Archie
Copywriters: Joy Skinner, Julie Turner, Pete Anderson
Photographer: George Fulton
Additional Collaborators: Kevin Smith, Bartley Boswell



RR Donnelley

This annual report features blind embossed lettering on a feltmark jacket, a well implemented grid, large colorful photographs, and a carefully considered layout. The crisp, contemporary feel aligns comfortably with an insurance claims processor looking to share success stories and financial details from the previous year.  



Palmetto GBA

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Mohawk / Loop / Urban Gray
Mohawk / Loop / Feltmark
Mohawk / Loop / Inxwell Eco White
Mohawk / Super Smooth / 110 DTC
Mohawk / Super Smooth / 100 T

Number of Colors






Stratum 2


Description ---

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Project Description

This Annual Report was created for Palmetto GBA, an insurance claims processor. The objective was to share success stories/case studies and financials from the previous year. In the report, we highlight associates and leadership and tell the story of their commitment to exceptional service. Embellishments like the short-cut cover, blind embossed title, full color photographic spreads of actual employees, contemporary infographics, and tabbed fold-out case studies further emphasize the overall theme of the report, "A Higher Standard."

Production Lesson(s)

The blind emboss on the cover was initially not showing up very well because of the outlined type, so we had them pressed harder to make the title really pop.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 29, 2013


Filed Under

Annual Reports


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End