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Lead Image

Palmetto GBA Annual Report


Production Method




Riggs Partners

Art Director: Ryon Edwards
Designer: Kevin Archie
Copywriters: Joy Skinner, Julie Turner, Pete Anderson
Photographer: George Fulton
Additional Collaborators: Kevin Smith, Bartley Boswell



RR Donnelley

This annual report features blind embossed lettering on a feltmark jacket, a well implemented grid, large colorful photographs, and a carefully considered layout. The crisp, contemporary feel aligns comfortably with an insurance claims processor looking to share success stories and financial details from the previous year.  



Palmetto GBA

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Mohawk / Loop / Urban Gray
Mohawk / Loop / Feltmark
Mohawk / Loop / Inxwell Eco White
Mohawk / Super Smooth / 110 DTC
Mohawk / Super Smooth / 100 T

Number of Colors






Stratum 2


Description ---

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Project Description

This Annual Report was created for Palmetto GBA, an insurance claims processor. The objective was to share success stories/case studies and financials from the previous year. In the report, we highlight associates and leadership and tell the story of their commitment to exceptional service. Embellishments like the short-cut cover, blind embossed title, full color photographic spreads of actual employees, contemporary infographics, and tabbed fold-out case studies further emphasize the overall theme of the report, "A Higher Standard."

Production Lesson(s)

The blind emboss on the cover was initially not showing up very well because of the outlined type, so we had them pressed harder to make the title really pop.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 29, 2013


Filed Under

Annual Reports


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

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