ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Palmetto GBA Annual Report


Production Method




Riggs Partners

Art Director: Ryon Edwards
Designer: Kevin Archie
Copywriters: Joy Skinner, Julie Turner, Pete Anderson
Photographer: George Fulton
Additional Collaborators: Kevin Smith, Bartley Boswell



RR Donnelley

This annual report features blind embossed lettering on a feltmark jacket, a well implemented grid, large colorful photographs, and a carefully considered layout. The crisp, contemporary feel aligns comfortably with an insurance claims processor looking to share success stories and financial details from the previous year.  



Palmetto GBA

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Mohawk / Loop / Urban Gray
Mohawk / Loop / Feltmark
Mohawk / Loop / Inxwell Eco White
Mohawk / Super Smooth / 110 DTC
Mohawk / Super Smooth / 100 T

Number of Colors






Stratum 2


Description ---

Recent Posts



Project Description

This Annual Report was created for Palmetto GBA, an insurance claims processor. The objective was to share success stories/case studies and financials from the previous year. In the report, we highlight associates and leadership and tell the story of their commitment to exceptional service. Embellishments like the short-cut cover, blind embossed title, full color photographic spreads of actual employees, contemporary infographics, and tabbed fold-out case studies further emphasize the overall theme of the report, "A Higher Standard."

Production Lesson(s)

The blind emboss on the cover was initially not showing up very well because of the outlined type, so we had them pressed harder to make the title really pop.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 29, 2013


Filed Under

Annual Reports


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End