ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Pirelli 2013 Annual Report by Cacao Design

---

Production Method

Offset
Silkscreen

---

Design

Cacao Design

Mauro Pastore
Masa Magnoni
Alessandro Floridia
Paola Veronesi

---

Printing

Grafiche Antiga

Pirelli’s annual report literally reinvents the wheel with a container that stands up on its own, begging to be taken for a spin.  

---

Client

Pirelli


Quantity Produced

800 pieces (500 italian + 300 english)


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)


Page Count

ITALIAN: (vol.01 336 pages / vol.02 112 pages / vol.03 208 pages =) 652 pages
ENGLISH: (vol.01 256 pages  /  vol.02 112 pages  /  vol.03 208 pages =) 576 pages


Paper Stock

Cover: Fedrigoni Sirio Black
Interior: Fedrigoni Arcoprint Milk White
100 g/m2


Number of Colors

4

Varnishes

1 UV


Binding

Perfect bound


Typography

Abel
Fairplex
Museo 300/500/700
Caecilia

 


Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design
Pirelli 2013 Annual Report by Cacao Design ---

Recent Posts


Previous


Next

Project Description

The innovative binding solution for this annual report -- or rather this design object -- is a response to Pirelli's requirement to convey a completely abstract concept, one of the key values of the brand, and one which is particularly relevant to this document: namely, talent at work. That of Pirelli's own human resources as well as that of the 10 young international talents who were invited to "reinvent"€ the wheel through their different disciplines. In the pages of the various volumes that comprise the report, their intuitions are revealed, and the container itself also needed to express the nature of this creative workshop, an embodiment of the concept of "spinning the wheel"€. For those who know the story of Columbus's egg, there is perhaps nothing new in this idea. But as Columbus himself allegedly replied to those who, on seeing his egg stand up after he had dented one end of it, complained that they could have done the same thing--the difference is that I actually did it!

Technically, the three volumes that comprise the report have a cut across their bottom left corner, allowing the container to remain "magically" balanced. A clear visual metaphor for an innovative and unexpected wheel, naturally featuring the Pirelli logo, whose inclined position makes it appear to spin.

A dynamic and original treatment for an annual report which, like Pirelli, is not only about numbers but also about values such as innovation, creativity, intuition, commitment and passion.

Production Lesson(s)

The idea was great, but finding the right angle for the left bottom corner was not that easy... we're designers, not engineers! At the end we solved the problem easily, thanks to a plumb line which starts at the top angle of the inclined box: the diecut line is perfectly perpendicular to it.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

October 20, 2014

---

Filed Under

Annual Reports
Offset
Silkscreen

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End