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No posts today, Friday May 8, due to First Round taking place.

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An Illustrated Overview of the 2-Day Event

IH/IF/IP/2026: Summary, Sights, and Sample Content

IH/IF/IP/2026: Summary, Sights, and Sample Content

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Announced Apr. 8, 2026Comments (0)

Last Chance for Remote Access is Wednesday March 18

IH/IF/IP/2026: Registration Closes this Week

IH/IF/IP/2026: Registration Closes this Week

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Announced Mar. 16, 2026Comments (0)

Showcase your In-house Team’s Work!

IH/IF/IP/2026: Call for Gallery Submissions

IH/IF/IP/2026: Call for Gallery Submissions

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Announced Feb. 4, 2026Comments (0)

Early-bird Prices end February 13

First Round NYC 2026: Speakers Announced

First Round NYC 2026: Speakers Announced

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Announced Jan. 12, 2026Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review, Part 10: The Best

The Year in Review, Part 10: The Best

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Announced Jan. 2, 2026Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review, Part 9: The Best in Packaging

The Year in Review, Part 9: The Best in Packaging

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Announced Jan. 1, 2026Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Most Posted Firms, and Post Titles

The Year in Review Part 8: The Best in Logo Evolutions, Logo Animations, Introduction Videos, Most Posted Firms, and Post Titles

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Announced Dec. 31, 2025Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review, Part 7: The Best in Supporting Identity Elements

The Year in Review, Part 7: The Best in Supporting Identity Elements

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Announced Dec. 30, 2025Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

The Year in Review, Part 6: The Best in Proprietary Type and Use of Typography

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Announced Dec. 29, 2025Comments (0)

2025 Year in Review — A 10-part Series

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

The Year in Review, Part 5: The Best in Icons, Monograms, Wordmarks, and Mascots

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Announced Dec. 26, 2025Comments (0)

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Pinned Recent, Big Stories

New Logo and Identity for Great Value by JKR and In-house

 
Posted Apr. 20, 2026
Comments (0) 116

New Logo and Packaging for Tostitos by Pearlfisher

 
Posted Apr. 6, 2026
Comments (0) 13

New Logo, Identity, and Packaging for Warburtons by Taxi Studio and Studio DRAMA

 
Posted Apr. 6, 2026
Comments (0) 139

New Logo and Packaging for Snapple by Deutsch Design

 
Posted Mar. 3, 2026
Comments (0) 21

New Logo and Identity for GoFundMe by Koto

 
Posted Jan. 28, 2026
Comments (0) 186

New Logo and Identity for Affinity done In-house

 
Posted Nov. 6, 2025
Comments (0) 280
 
 
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About

Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Alaska from Newglyph.
Social from Dinamo Typefaces.

Logo concept by UnderConsideration with execution by Rob Clarke.