Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

Government
Industry archive

ReviewedNotedSpotted

New Logo and Identity for New York State Parks by id29 190

Hit it out of the Park

 

before

after
Noted Aug. 30, 2021Comments (0)

New Name and Logo for Greater Western Water 1

 

before

after
Spotted Jul. 29, 2021Comments (0)

New Name and Logo for EU Agency for the Space Programme (EUSPA) 1

 

before

after
Spotted May. 27, 2021Comments (0)

New Logo for Singpass 0

 

before

after
Spotted Mar. 15, 2021Comments (0)

New Logo and Identity (or is it?) for the CIA 21

Well, isn’t that SpeCIAl?

 

before

after
Noted Jan. 5, 2021Comments (0)

New Logo and Identity for UK Anti-Corruption Coalition by TEMPLO 8

Corruption, Interrupted

New
Noted Nov. 11, 2020Comments (0)

New Logo and Identity for Working Families Party by Brian Okarski 4

Hungry Like a Third Party

 

before

after
Noted Oct. 19, 2020Comments (0)

New Logo and Identity for State of Berlin by Jung von Matt 9

Neither Here nor Bear

 

before

after
Reviewed Aug. 31, 2020Comments (0)

New Logo and Identity for Correos de México by Carl Forsell 1

Pigeon Confidential

 

before

after
Noted Aug. 13, 2020Comments (0)

New Name and Logo for Fire Rescue Victoria 0

 
New Name and Logo for Fire Rescue Victoria

before

after
Spotted Jul. 23, 2020Comments (0)

Share ›

Pinned Recent, Big Stories

New Packaging for Absolut by Brand Union Stockholm

 
Posted Sep. 30, 2021
Comments (0) 30

New Logo and On-air Look for ABC by Trollbäck+Company

 
Posted Sep. 29, 2021
Comments (0) 91

New Iron Mark for Volvo done In-house

 
Posted Sep. 28, 2021
Comments (0) 12

New Logo and Packaging for Campbell’s by Turner Duckworth and Ian Brignell

 
Posted Jul. 29, 2021
Comments (0) 133

New Name and Logos for Cleveland Guardians

 
Posted Jul. 26, 2021
Comments (0) 33

New Logo for Renault

 
Posted Mar. 18, 2021
Comments (0) 75

Curated × Marks the Spot

New Logo and Identity for Group X by Smith & Diction
Posted Apr. 7, 2021
Comments (0) 208

New Logo and Identity for FOLX Health by Red Antler
Posted Jan. 18, 2021
Comments (0) 29

New Logo and Identity for Technomex by Symbol Studio

 
Spotted Jan. 13, 2021
Comments (0) 1

New Logo, Identity, and Packaging for Xenith by Skidmore Studio

 
New Logo, Identity, and Packaging for Xenith by Skidmore Studio
Posted Jun. 26, 2018
Comments (0) 3

New Logo and Identity for Lux Capital by Mucho

 
New Logo and Identity for Lux Capital by Mucho
Posted May. 6, 2016
Comments (0) 2

X Marks the Finnish Line

University of the Arts Helsinki Logo, Before and After
Posted Nov. 29, 2012
Comments (0) 4
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.