Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Follow-Up: HP

Reviewed Dec. 15, 2011 by Armin

Industry / Technology Tags /

HP Denied

I received the following statement from an HP spokesperson in regards to the potential new logo we covered on Wednesday:

In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.

HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study.

So there you have it folks: no new HP logo.

 

Comments


Share ›

Spotted Around the web

New Logo for Kemper

New Logo for Kemper
 
Spotted Nov. 14, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017