Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

Posts tagged“lippincott”

ReviewedNotedSpotted

New Logo and Identity for Plug Power by Lippincott 5

Better Pull the Plug

 

before

after
Noted May. 17, 2022Comments (0)

New Logo and Identity for Bonterra by Lippincott 3

New
Spotted Apr. 15, 2022Comments (0)

New Logo and Identity for NYC Pride by Lippincott 37

The Big Apple doesn’t Fall Flag from the Tree

 

before

after
Noted Feb. 17, 2022Comments (0)

New Name and Logo for Point32Health by Lippincott 1

 

before

after
Spotted Jun. 29, 2021Comments (0)

New Logo and Identity for Standard Chartered by Lippincott 44

The Bronze Standard

 

before

after
Noted Feb. 8, 2021Comments (0)

New Logo and Identity for Gumption Coffee by Lippincott 98

The Swirl Next Door

 

before

after
Reviewed Dec. 2, 2020Comments (0)

New Logo for PBS by Lippincott 4

Future-facing

 
New Logo for PBS by Lippincott

before

after
Noted Nov. 5, 2019Comments (0)

New Logo and Identity for Rocket Mortgage by Lippincott 0

Houston, we don’t have a Rocket

 
New Logo and Identity for Rocket Mortgage by Lippincott

before

after
Noted Feb. 4, 2019Comments (0)

New Logo, Identity, and Livery for Aer Lingus by Lippincott 1

Shamrock On

 
New Logo, Identity, and Livery for Aer Lingus by Lippincott

before

after
Reviewed Jan. 22, 2019Comments (0)

New Logo for Bank of America by Lippincott 6

Capture the Flag

 
New Logo for Bank of America by Lippincott

before

after
Reviewed Nov. 26, 2018Comments (0)

Share ›

Pinned Recent, Big Stories

New Logo and Identity for GSK by Wolff Olins

 
Posted Jun. 16, 2022
Comments (0) 125

New Logo and Identity for CNET by COLLINS

 
Posted May. 24, 2022
Comments (0) 186

Updated Icon and New Identity for Instagram done In-house

 
Posted May. 23, 2022
Comments (0) 88

New Logo and Identity for Baskin Robbins by ChangeUp

 
Posted Apr. 12, 2022
Comments (0) 74

New Logo and Identity for Minecraft by Bold and In-house

 
Posted Mar. 24, 2022
Comments (0) 177

New Global Branding for M&M’s by Jones Knowles Ritchie
Posted Jan. 20, 2022
Comments (0) 193

Curated KING OF THE JUNGLE

New Logo and Identity for Czech Skateboarding Association by Frank Ateliér

 
Posted Jan. 19, 2021
Comments (0) 111

New Logo for Sedgwick County Zoo by Gardner Design

 
New Logo for Sedgwick County Zoo by Gardner Design
Spotted Oct. 25, 2019
Comments (0) 1

New Name and Logo for JBG Smith

 
New Name and Logo for JBG Smith
Spotted Feb. 6, 2018
Comments (0) 0

New Logo and Identity for Ahold Delhaize by Futurebrand

 
New Logo and Identity for Ahold Delhaize by Futurebrand
Posted Jul. 26, 2016
Comments (0) 11

New Logo for Premier League by DesignStudio and Robin Brand Consultants

 
New Logo for Premier League by DesignStudio and Robin Brand Consultants
Posted Feb. 10, 2016
Comments (0) 27

New Logo and Identity for Czech Floorball by Dynamo

 
New Logo and Identity for Czech Floorball by Dynamo
Posted Sep. 29, 2015
Comments (0) 4
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.