Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


The Co-op

Noted Jan. 25, 2013 by Armin

Industry / Retailers Tags /

The Co-op Logo, Before and After

About: (Est. 1958) “The Co-op has been around since 1958, when a bunch of students founded the University Co-operative Bookshop (in a garden shed!). Today, [it is] Australia’s largest member-owned retailer, with 50+ stores and 1.6 million members.”

Design by: Uberbrand.

Ed.’s Notes: Yeah… that’s not gonna do it for me.

Relevant links: Uberbrand case study.

Select quote: “Shawn Carter changed his (to Jay-Z). So did Katheryn Hudson (to Katy Perry) and Lizzie Grant (Lana Del Rey). Now, we’ve changed our name, too. From The Co-op Bookshop, to… (drum roll)… The Co-op.”

Thanks to Ben Ennis Butler for the tip.



Share ›

Spotted Around the web

New Logo for Avanti West Coast

New Logo for Avanti West Coast
Spotted Dec. 12, 2019

Pinned Recent, Big Stories

Curated That Good Hand-drawn Feel