CATEGORY

Comprehensive Identity Programs

LEVEL

Professional

RANK

Salvage

DESIGN CREDITS

Art director and Designer

Luca Eusebio

Type designer

Marc Rudin

Web Designer and Developer

Giorgio Favotto


TAGS

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LINKS

Studio Eusebio
enfant terrible GmbH Bar & Café

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CLIENT

A small bar and cafe in Zurich, Switzer­land, with a focus on jazz and hip-hop music.


BRIEF

The clients searched for an uncon­ven­tion­al visu­al con­cept, which rep­re­sents their musi­cal, social, and polit­i­cal posi­tion, and can be extend­ed per­ma­nent­ly.


APPROACH

The visu­al con­cept is based on the shape of an octa­gon, which derives from the archi­tec­ture of the bar room with its 45-degree angled floor­plan. The geo­met­ric font Monoc­to is an upright ital­ic which was devel­oped and revised for this project. The design is inspired by a his­tor­i­cal run­ning hand and by ratio­nal, util­i­tar­i­an mono­space types. Also the abstract­ed images were ras­ter­ized with an octag­o­nal pat­tern. The images show peo­ple, all enfants ter­ri­bles, that inspired the clients dur­ing their lives. Addi­tion­al­ly, quotes of these per­sons were used in the project. The mono­gram sym­bol­izes the amper­sand from Bar & Cafe, and the first let­ters of enfant ter­ri­ble.

Our new bar called for a design which would not only reflect the needs of our target audience, but also satisfy our own demands for creative and innovative visual solutions. The idea to integrate inspiring personalities, which we refer to as enfants terribles, and their unforgettable quotes helped us to implement our social values and musical preferences into the design. The font Monocto convinced us right away. It’s unconventional and even matches the layout of the bar. Judging by the feedback of our customers, we have managed to reach our goal to create a strong, refreshing identity! — Rebecca Zolliker, Co-owner of enfant terrible GmbH

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