Architect, plastic artist, and professor from Yucatan, Mexico, whose work in architecture is nationally and internationally recognized. With his son, Roberto Zoreda, they formed a talented professional team that resulted in a new prestigious studio.
Jorge Carlos Zoreda wanted a graphic identity that represented the merger with his son Roberto Zoreda. The new firm gracefully combines the plastic and artisanal principles of architecture with the technology in this digital era of information.
Their graphic identity is based in taking all architectural processes in a plastic, crafted way, creating a unique characteristic seal in every and each of their projects making them unique and incomparable. We created a very symmetrical and modern logo which is coherent with the discipline and at the same time reflects the prestige the team has earned. For stationery elements, we took drawings from their sketchbooks to reflect the artistic and handmade vision that defines their work.