Founded in Seattle, WA, by the merger between Startup America—originally part of the White House startup initiative in 2011—and Startup Weekend. It offers support and guidance to entrepreneurs at all levels, all over the world, from pre-start ups, to full-scale companies.
UP Global needed an identity to work as an umbrella for current and new programs for entrepreneurs, as well as to signal the merger of two organizations. The challenge was in creating a logo that worked internationally, and a system for the potentially hundreds of regional chapters that would work under UP Global.
Reflecting UP Global’s international focus we created an iconic symbol combining an up arrow and a globe to make an abstract human form. This spoke to their mission of empowering entrepreneurs and their communities around the world. We also created a logo system where each chapter could select their own identifying colors to use in their logo.