The Brand New Conference is a one-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms.

The Brand New Conference is organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit.

snapshots of the 2011 conference in san francisco

Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
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Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
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Photo by Steve Maller---Photo by Steve Maller---Photo by Steve Maller
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All photos by Steve Maller. More on Flickr.

snapshots of the 2010 conference in new york

Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
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Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
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Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson---Photo by Eric Ryan Anderson
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All photos by Eric Ryan Anderson. More on Flickr.

About the Identity

Details on the making of the “The Brand Debris Quilt.” Here.

Hotel Discount

Ace Hotel
20 West 29th Street
1. Book online
Use this link: acehotel.com/nyc-brandnew
2. Book by phone
(212) 679-2222
Mention “Brand New Conference”.

Medium room discounted rate is $369.00
Small room discounted rate is $299.00

Colophon

Typefaces used
FF Meta Serif by Erik Spiekermann, Christian Schwartz, and Kris Sowersby.
Proxima Nova by Mark Simonson.

Web fonts service
Typekit, one of our Presenting Sponsors.

presenting sponsors

























EVENT SPONSORS









AFTER-PARTY SPONSORS






MEDIA SPONSORS