Adrian Shaughnessy

Adrian Shaughnessy

Designer, writer, publisher, educator

Unit Editions

London / UK

ONLINE      TWITTER @AJWShaughnessy

Adrian Shaughnessy spent fifteen years as creative director of Intro, the design studio he co-founded in 1988 in London. During his time at Intro, the studio won numerous awards, and at the turn of the new century employed 40 people. It was an early adopter of digital technology, and a pioneer of digital motion graphics within graphic design.

In 2004, Shaughnessy left to pursue an interest in writing and lecturing, and to work as an independent design consultant. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction. He has written and art directed numerous books on design. His book How to be a Graphic Designer Without Losing Your Soul, published in 2005, has sold 80,000 copies to date, and has been issued in numerous foreign language editions.

Shaughnessy writes regularly for all the leading graphic design journals including Eye (UK), Creative Review (UK), Etapes (France) and Print (USA). Between 2004 and 2010, he had a monthly column in Design Week. He is also a contributing writer to Design Observer.

In 2010 he was elected to AGI (Alliance Garphique Internationale), the invitation-only organisation of the world's leading graphic designers. He hosts an occasional series of one-hour radio shows on Resonance FM called Graphic Design on the Radio.

In recent years, Shaughnessy has been an external examiner at various UK universities. In 2012, he received an Honorary Degree from UCA (University of the Creative Arts). In 2009, he was awarded a Visiting Professorship at the Royal College of Art, London. The following year he was appointed Senior Tutor on the College's visual communication programme. In addition, Shaughnessy lectures around the world.

Shaughnessy is co-founder of the publishing company Unit Editions. The company has published a wide range of graphic design books. Shaughnessy is the author of monographs on Herb Lubalin, Ken Garland and FHK Henrion. 


The problems and challenges of researching, designing and publishing books on the history of identity design, with special mention of monographs on Herb Lubalin and FHK Henrion, and a book on the great design manuals of the sixties and seventies.


Speaker Project

Manuals 1: Design & Identity Guidelines

Speaker Project

Herb Lubalin: American Graphic Designer (1918—81)

Speaker Project

FHK Henrion: The Complete Designer


Roanne Adams / Justin Ahrens / Keira Alexandra / Eli Altman / Jim Bull / Jim Coudal / Mario Eskenazi / Bob Faust / Dawn Hancock / Mark Kingsley / Jennifer Kinon / Björn Kusoffsky / Jonathan Lee / Bobby C. Martin Jr. / Dave Mason / Sebastian Padilla / Jefferson Perky / Sol Sender / Adrian Shaughnessy / Alisa Wolfson / Lance Wyman


SVA Masters in Branding
Neenah Paper
Classic MOO


Commercial Type LiveSurface Monotype Hoefler & Co. CustomInk Extensis


FontShop Airbnb


AIGA Chicago

AIGA Detroit


AIGA Saint Louis

AIGA West Michigan

AIGA Wisconsin

Chicago Design Museum