Opinion BY Armin

A Monster Deal

Launched this year in Melbourne, Australia, MunchaCruncha is a mobile application that will allow restaurants and other food venues to broadcast meal deals giving users the opportunity to scope out said deals via food type, location, or price and then, from the magic of their own phone, coordinate with friends to get together or just let them know about the deal. The next Foursquare it might be not, or at least not until it launches with the SXSW nerdcore. The most earth shattering or game changing idea it is not either. And the biggest, most influential app it isn’t. (Sorry, not sure why I’m forming sentences like Yoda). But it has a monster as a logo and, OMG, we could use a logo with a monster in it around here. The MunchaCruncha identity has been designed by Lucas Melbourne.

The different “flavors” of Muncha.

Since we see so many corporate sans serif redesigns throughout the year, I thought it would be refreshing to see something different today. Muncha, the monster, is it. I love the simplicity of the little monster and there are a couple of rational traits in its physique that make it appropriate, or at least they do in my interpretation: the big, single eye is for looking out for the deals while, of course, the big mouth and sideways teeth are for the munching of those deals. It’s a mascot without being a sports-like mascot that is kind of creepy and annoying. Muncha then functions in the logo-as-window mode, but it goes beyond the typical execution with the eye and mouth obscuring the photo inside the body, so it’s the same premise as others, but it feels more interesting. The typography isn’t my favorite, with the crooked “C”, which can be a little distracting. But, again, it’s a monster.

Many thanks to our ADV @ UnderConsideration Partners