Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Mr Cooper by johnson banks

New

Noted Jul. 28, 2015 by Armin

Industry / Food Tags /

About

Mr Cooper is — or will be, as it hasn’t opened for business yet but the owner is testing the product with the public — an ice-cream start-up in London specializing in alcoholic and gourmet flavors for adults. No website is yet available.

Design by

johnson banks (London)
Additional lettering work: Rob Clarke

Related links

johnson banks blog post

Relevant quote
[After] presenting a number of initial designs we agreed on the thought of a typographic 'lipstick' mark. This concept seemed to match well with the hedonistic nature of the product. The logo can be rubber stamped directly onto white paper cups and napkins, as if a cheeky kiss had recently been planted (and helping Mr Cooper keep his costs down for the initial launch).

johnsonbanks blog post

Images (opinion after)
New Logo for Mr Cooper by johnson banks
Logo detail.
New Logo for Mr Cooper by johnson banks
Business card.
New Logo for Mr Cooper by johnson banks
Stationery.
New Logo for Mr Cooper by johnson banks
Cup.
New Logo for Mr Cooper by johnson banks
Stamp.
New Logo for Mr Cooper by johnson banks
Owner’s portrait with kisses.
Logo development process.
Opinion

This is so cheeky it hurts. In a good way. This is a concept I could see myself sketching out but then abandoning because of how difficult it would be to pull off or my best effort would look like their initial sketch (see video at the bottom). The logo isn't "pretty" or "good" in the traditional sense but it's an epic solution to a very hard typographic puzzle and, in turn, results in an extremely memorable and idiosyncratic logo. I like the psychedelic aesthetic of the letterforms as it looks kind of raunchy and naughty but the pink on white color palette makes it more sophisticated. Can't wait to see the actual applications of this.

Your opinion…

On Logo


Total

On Application


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Jacobs

New Logo for Jacobs
 
Spotted Dec. 5, 2019

Pinned Recent, Big Stories


Curated That Good Hand-drawn Feel