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BY Armin
An Eagle Soars Indoors
If 100 yards feels like too many or being subjected to the whims of nature is not your thing, then indoor football might just be what you need, and there is a new league waiting to fulfill your full-field-length passes: The Indoor Football League (IFL). Created from a merger of two existing leagues, United Indoor Football and (the awesomely named) Intense Football League, IFL will bring together the teams from each league for next year’s season.
Wordmark sans eagle.
The former logos definitely felt second rate and rather unexciting. The new logo at least conforms to first-rate sports logo standards: Mean animal, beveled typography and strokes, lots of strokes. This, of course, does not make it a good logo and by first-rate standards this one falls at the bottom of the pile. Everything that could be wrongly depicted on the eagle is: Wings are too short, the claws grasping the ball are awkward and, poor eagle, appears to have lost his eyeballs. The lettering is nothing we haven’t seen before and there is an odd relationship between the width of stems and the height of the serifs that makes it look stretched. The nudges in the top junctions of each letter are kind of cool, but that’s about it. The football is overly shiny and at an odd perspective, judging from the laces.
So, while it’s an improvement from the previous logos and a more authoritative look, the result is too standard and not well executed. But at least the eagle won’t get soaked indoors if it rains.
Thanks to Drew Davies for the tip.
DATE: Aug.11.2008
POSTED BY: ArminCATEGORY: Sports COMMENTS:
TAGS:
![\"IFL](\"http://www.underconsideration.com/brandnew/archives/ifl_logo.gif\"){kind=logo}
\n\nIf 100 yards feels like too many or being subjected to the whims of nature is not your thing, then indoor football might just be what you need, and there is a new league waiting to fulfill your full-field-length passes: 
Books about logo design, the designers that create them and the meaning of branding.
