Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted Jun. 27, 2013 by Armin

Industry / Finance Tags /

Beobank Logo, New

About: (Est. 2013) Formerly Citibank Belgium, Beobank is the new name of this range of banks in Belgium, now owned by Crédit Mutuel Nord Europe.

Design by: Minale Design Strategy.

Ed.’s Notes: It’s kind of interesting, although disappointed that the weight of the stroke of the “O” is thicker than the other letters; it makes it stand out even more that it already does. Bigger view of the logo and a couple of applications below (or after the jump).

Relevant links: Press release (PDF and in French). Minale Design Strategy case study.

Select quote (translated): “The Beobank logo reflects the simplicity of the bank: a bank that finds proximity important and stands entirely at the service of its clients. The letters “Be” point to the Belgian anchoring of the bank. The lively, bright red draws the attention to the letter “O”, that stands as a symbol for the openness to its cleints and the optimism with which the bank looks to the future. The purple colour finally has something surprising en confirms the dynamism of Beobank.”



Spotted on The Branding Source.



Share ›

Spotted Around the web

New Logo for RCBC

New Logo for RCBC
Spotted Jul. 19, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List