Beobank Logo, New

About: (Est. 2013) Formerly Citibank Belgium, Beobank is the new name of this range of banks in Belgium, now owned by Crédit Mutuel Nord Europe.

Design by: Minale Design Strategy.

Ed.’s Notes: It’s kind of interesting, although disappointed that the weight of the stroke of the “O” is thicker than the other letters; it makes it stand out even more that it already does. Bigger view of the logo and a couple of applications below (or after the jump).

Relevant links: Press release (PDF and in French). Minale Design Strategy case study.

Select quote (translated): “The Beobank logo reflects the simplicity of the bank: a bank that finds proximity important and stands entirely at the service of its clients. The letters “Be” point to the Belgian anchoring of the bank. The lively, bright red draws the attention to the letter “O”, that stands as a symbol for the openness to its cleints and the optimism with which the bank looks to the future. The purple colour finally has something surprising en confirms the dynamism of Beobank.”



Spotted on The Branding Source.

filed under Finance and tagged with , ,

Noted June 27, 201306.27.13 by Armin

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