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This is a very old entry — images are small, formatting is off.

 

Bolton Wanderers FC

Noted Jun. 26, 2013 by Armin

Industry / Sports Tags /

Bolton Wanderers FC Logo, Before and After

About: (Est. 1874) “Bolton Wanderers Football Club is an English professional football club based in Horwich in the Metropolitan Borough of Bolton, who play in the Football League Championship. The club currently competes in the 2012-13 Championship, having been relegated from the Premier League at the end of the 2011-12 season, after finishing 18th.” (Source: Wikipedia)

Design by: N/A.

Ed.’s Notes: I guess it’s an improvement but, holy cow, that is some weird-ass typography.

Relevant links: Press release. Logo history.

Select quote: “The more modern, cleaner and dynamic design has been created following feedback from supporters, who expressed an overwhelming desire to see the long history of the club reflected in the crest. The new design sees the reintroduction of the Lancashire rose alongside the founding year of the club, 1877, in a reworking of the club’s popular crest from the late 1970s. The new crest’s compact design means it will be reproduced both more effectively and more prominently on a variety of Bolton Wanderers elements.

Thanks to Aaron Cotton for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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